About This Role
Creating clear, engaging, and effective content is the core of this Copywriter role, helping to bring the EIGHT brand to life. You will work closely with the Group Marketing Partner and other colleagues to transform ideas, complex financial topics, and business updates into content that resonates with the target audience.
Responsibilities
- Write engaging copy for websites, emails, newsletters, client communications, social media, campaigns, and marketing materials
- Create content that explains financial topics and the value of financial advice in clear, accessible language
- Develop headlines, messaging, and calls to action that capture attention and encourage people to take the next step
- Adapt content for different audiences, platforms, and stages of the client journey
- Proofread and edit copy to ensure it is accurate, consistent, and ready for publication
- Work with the Marketing team to develop and deliver campaign messaging across multiple channels
- Write email campaigns and follow-up journeys that encourage engagement, enquiries, and meetings
- Create and update website pages, landing pages, articles, guides, and FAQs
- Apply SEO principles to improve online visibility while keeping content natural, useful, and engaging
- Review existing content and use performance insights to identify opportunities for improvement
- Create social media posts, captions, campaign content, and short-form scripts for EIGHT’s channels
- Work with advisers, senior leaders, and subject-matter experts to develop articles and thought-leadership content
- Draft press releases, award submissions, case studies, biographies, and other external communications
- Work with internal colleagues and external PR partners to identify stories and opportunities to raise EIGHT’s profile
- Adapt longer pieces of content into shorter, platform-specific formats while maintaining the original message
- Produce internal announcements, business updates, presentations, and leadership communications
- Help maintain a consistent EIGHT tone of voice across all written communications
- Build and maintain a library of approved messaging, templates, and key business information
- Work with colleagues across the business to understand their requirements and turn briefs into effective content
- Ensure all content is accurate, appropriate for its intended audience, and aligned with EIGHT’s brand standards
- Work with Risk and Compliance colleagues, including relevant St. James’s Place teams, to obtain the necessary approvals
- Respond positively to feedback and make amendments efficiently
- Maintain version control and ensure only approved content is published or distributed
