About This Role
This B2B Copywriter role is for a passionate and versatile individual eager to learn and work with a team of skilled writers, strategists, and marketing professionals. It offers a rare opportunity to join an organization known for award-winning content and attracting top writing talent. The role focuses on creating strategic content primarily for business audiences, with opportunities for B2C work across various marketing channels.
Responsibilities
- Create strategic B2B and occasional B2C content across marketing, advertising, digital, SEO, UX, email, and PR
- Write and edit long- and short-form content, including articles, blogs, websites, landing pages, case studies, email campaigns, social media, ads, and PR materials
- Translate complex information into clear, accurate, and engaging messaging for diverse audiences
- Conduct research, interviews, and fact-checking to support high-quality content development
- Adapt voice, tone, structure, and messaging for different audiences, channels, and stages of the buyer journey
- Apply AP Style, SEO principles, user experience best practices, and brand guidelines to all content
- Contribute ideas to content strategies, campaigns, editorial calendars, and social media plans
- Stay current on trends across content marketing, advertising, digital, SEO, UX, email, and public relations
- Use generative AI and other tools responsibly to support research, brainstorming, and editing while maintaining originality and editorial judgment
- Collaborate with internal teams, manage multiple projects, incorporate feedback, and meet deadlines
Requirements
- 4+ years of experience creating B2B content, with some B2C experience, across digital, marketing, advertising, SEO, UX, email, and PR channels
- Strong writing and editing skills across long- and short-form content, with proficiency in AP Style, SEO, and user-focused messaging
- Ability to research complex topics, conduct interviews, and translate information into clear, engaging content for diverse audiences
- Knowledge of content trends, audience adaptation, brand voice, and responsible use of AI tools in the content process
- Excellent communication, collaboration, organization, and time-management skills, with the ability to work independently in a remote environment
