About the role
Posted:
22-Jul-26
Type:
Full-time
Categories
Sales/Marketing/Sponsorship
Sales/Marketing/Sponsorship - Event Promotion
Sector
Collegiate Sports
Required Education
4 Year Degree
Nature & Purpose of Position
Performs semi-complex administrative and supervisory program work.
Primary Responsibilities
Reports to the Associate Director for Fan Engagement and Marketing and supports the promotion and advancement of the Bearkat Athletics brand through the development of digital and print media assets. Collaborates closely with the Fan Engagement and Marketing team and the AVP for Marketing and Branding to execute creative initiatives that align with departmental goals, brand standards, and strategic priorities. Designs and produces graphics, templates, and visual assets that enhance and maintain the overall visual identity of Bearkat Athletics. Creates content for a variety of applications, including social media, marketing campaigns, videoboards, digital advertising, print materials, game day operations, credentials, signage, tickets, posters, newsletters, and other promotional collateral. Develops still and motion graphic content for Daktronics video displays, Rocket Motion systems, social media platforms, and other digital channels. Collaborates with marketing staff on animation, campaign messaging, and the consistent visual execution of departmental initiatives across all platforms. Works with communications, marketing, and sport-specific staff to create and execute creative content plans for assigned sports and projects. Designs and delivers visual assets that support ticket sales, fan engagement, brand awareness, revenue generation, and departmental marketing objectives. Maintains and advances the Bearkat Athletics visual identity through consistent application of branding standards, typography, color usage, layout design, and graphic design principles. Demonstrates a strong eye for composition, visual hierarchy, detail, and brand consistency across all creative deliverables. Manages multiple creative projects simultaneously while meeting deadlines and maintaining production quality. Organizes, maintains, and archives creative files and digital assets while supporting real-time creative needs during athletic events and other live activations. Supports graphics development for facility enhancements, environmental branding, signage, and other venue-related visual applications as assigned. Requires working knowledge and experience with Adobe Creative Cloud applications, including Photoshop, Illustrator, After Effects, and Premiere Pro. Experience with motion graphics and animation is preferred. Does not establish departmental brand strategy or creative direction but is responsible for executing creative projects and visual communications within established brand standards and departmental objectives. Performs other duties as assigned.
Other Specifications
Works collaboratively in the planning, coordination, and execution of creative projects while adhering to established brand guidelines, visual standards, and departmental creative direction. This position is responsible for translating strategic and creative objectives into high-quality visual content and does not independently establish brand or creative direction. Supervises and manages student employees who support the creation and production of graphic design, photography, videography, signage, print materials, and other visual assets, ensuring all work aligns with departmental standards and visual identity. Knowledge of local, state, and federal laws. Ability to supervise business functions. Communicates with other University departments, personnel, and other agencies.
Education
Educational and Experience Requirement
Bachelor’s degree in a related field. One year of experience in a related field. Additional experience may be considered in lieu of education.
EEO Statement
Sam Houston State University is an Equal Employment Opportunity Employer and Smoke/Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, creed, ancestry, marital status, citizenship, color, national origin, sex, religion, age, disability, or protected veteran status. The University takes seriously the initiative to ensure equal opportunity in the workforce and to comply with Title VII as interpreted by the U.S. Supreme Court. Sam Houston State University is an “at will” employer. Employees with a contract will have additional terms and conditions. Security-sensitive positions at SHSU require background checks in accordance with Education Code 51.215.
About Sam Houston Athletics - IMC (Integrated Marketing Communications)
Named for Texas’s greatest hero, Sam Houston State University (SHSU) continually honors its historical roots through academic excellence. For more than 140 years, SHSU has been preparing students for meaningful lives of achievement. Its motto, “The measure of a Life is its Service,” resonates among its 22,000 students, eight colleges and well beyond its Huntsville roots. Sam Houston State offers top-ranked degree programs and was named No. 3 among the ‘2020 Best Valued Online Colleges.’ With over 90 bachelor degrees, 50 master’s, and 11 doctoral programs—including the nation’s first Ph.D. in forensic science, SHSU provides an exceptional college experience for every student: traditional or non-traditional; first generation; international; or online. In the fall of 2020, SHSU welcomed its inaugural class of student doctors into the College of Osteopathic Medicine, the third college of osteopathic medicine in Texas. Its mission is to train physicians who will serve the healthcare needs of rural and underserved Texans. Service to self and others is paramount at SHSU and reflected in all university organizations and programs. In fact, the university was named to USA Today’s Top 50 in the U.S. for “commitment to civic engagement and global awareness,” in addition to being classified a "Community Engaged" by the Carnegie Commission on Higher Education. This honor, bestowed to only 311 public institutions nationwide, acknowledges the university's significant commitment to service. At SHSU, the student-athlete experience is defined by Bearkat Athletics, with 17 teams competing at the NCAA Division 1 level in Conference USA. With SHSU’s array of recognized academic programs, exceptional student support services, volunteer opportunities and more, Bearkats are not only well-prepared to think and respond to the workforce needs of a rapidly changing world but stand ready to serve their community.
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