Coordinator, Digital Marketing & Artist Development

About This Role

This role supports the Digital Marketing and Artist Development team, helping artists deliver music to their fans. It provides administrative and project support to the Artist Development Lead and assists with the day-to-day management of assigned artist projects. The position requires interaction with senior management and other high-level internal and external contacts.

Responsibilities

• Support the Artist Development Lead with executing innovative digital marketing campaigns and completing detailed administrative objectives for an assigned artist roster
• Provide overall marketing support to an assigned artist roster by attending and taking notes in artist meetings and maintaining artist marketing plans (one sheets, presentation decks, video reels, advertisements, etc.)
• Grow and engage social network communities (e.g. Instagram, Facebook, Twitter, YouTube Community, etc.), track and analyze social media data and consumer marketing results
• Execute assets needed for digital advertising campaigns to reach target audiences across the web and social media
• Create, schedule, and send e-mail newsletters on behalf of assigned artist roster
• Coordinate creative assets with internal and external teams and support the growth and engagement of fan communities through strategies for artist social media accounts, websites, promo landing pages, etc.
• Collaborate with Lead on maintaining and balancing project budgets and working with the Marketing Admin on purchase order needs and invoice processing
• Actively contribute to artist development strategy by cultivating ideas and supporting projects across marketing, media, and digital platforms, pitching and creating efficient solutions
• Work closely with key internal label teams, artists, and management throughout the project life cycle to communicate about new products, technologies, strategies, social communities, and available digital opportunities
• Collaborate with Production and Release Planning staff to set-up and schedule digital products
• Coordinate, produce, and execute marketing events, artist shows, award shows, and conceptualize contests and sweeps (drafting of rules with the Legal department and working with Marketing Admin for set up and execution)

Requirements

• At least one year of experience implementing marketing or digital plans and/or providing administrative support in a music, lifestyle, entertainment, or creative industry
• Demonstrated experience and understanding of the current marketing landscape and digital platforms
• Detail-oriented individual with strong organizational and communication skills
• Initiator with a drive for accuracy, time management, and task prioritization
• Trustworthy professional demonstrating a strong commitment to maintaining confidentiality and exercising discretion in handling sensitive artist information