Conversion Rate Optimization (CRO) Specialist | Part - Time | P 37,000

Key Responsibilities

Testing & Optimization

• Continuously test campaign elements, including:
• Hooks
• Headlines
• Email and newsletter copy
• Ad variations
• Creative angles
• Run structured A/B and multivariate tests.
• Split budgets across variations and track results until a winner emerges.
• Maintain a consistent testing cadence across active campaigns.
• Use test results to determine the next optimization opportunity.

Meta Ads & Creative Testing

• Push creative volume on Meta through additional:
• Creatives
• Hooks
• Variations
• Creative angles
• Monitor creative performance and identify winning and underperforming variations.
• Make data-driven decisions about creative rotation and testing.

Funnel Optimization

Optimize campaigns across:

• Low-ticket offers
• Challenges
• VSLs
• Webinars
• Online events

Focus on improving conversion throughout the funnel, including:

• Lead conversion
• Booked-call rates
• Event registration
• Show-up rates
• Overall campaign performance

Performance Monitoring & Reporting

• Monitor campaign performance and key metrics daily.
• Analyze results and identify trends, opportunities, and issues.
• Make optimization decisions based on data.
• Track test results and maintain clear documentation.
• Report daily on performance, testing activity, and key decisions.
• Communicate clearly so clients and internal stakeholders can see continuous progress.

Required Experience & Skills

• Proven CRO experience with paid media, ideally Meta Ads at meaningful volume.
• Strong understanding of funnel metrics and testing methodology.
• Experience with:
• A/B testing
• Multivariate testing
• Statistical interpretation of results
• Budget allocation
• Familiarity with info-product and coaching funnels, including:
• Low-ticket funnels
• Challenges
• Webinars
• VSLs
• Comfortable owning performance numbers and making decisions independently.