Conversion Rate Optimization (CRO) Manager
Bask & Lather
RemoteFull timeMid levelPosted today
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Bask & Lather
About Bask & Lather Co.
Bask & Lather Co. is one of the fastest-growing hair care brands, dedicated to helping people achieve healthier hair through scalp-first innovation. Our products are trusted by millions of customers across Shopify, Amazon, TikTok Shop, Walmart.com, and other digital marketplaces. As we continue to scale rapidly, we're looking for exceptional talent who thrives in a fast-paced, high-growth environment and is passionate about using data to create outstanding customer experiences.
Position Summary
We are seeking a highly analytical, customer-obsessed Conversion Rate Optimization (CRO) Manager to own and continuously improve the digital shopping experience across Bask & Lather's ecommerce ecosystem.
This role is responsible for maximizing website conversion rate, revenue per visitor, average order value, and overall customer experience through data-driven experimentation, user experience optimization, merchandising improvements, and customer behavior analysis.
The ideal candidate combines strong analytical skills with consumer psychology, UX best practices, and ecommerce expertise. Success in this role will be measured by measurable revenue growth, not simply the number of tests launched.
This is a highly visible role that partners closely with the Director of Ecommerce, Head of Growth, Marketing, Creative, Development, and Lifecycle Marketing teams to identify opportunities, prioritize initiatives, and execute experiments that drive meaningful business results.
Key Responsibilities
Own Bask & Lather's CRO Strategy
Develop and own the company's conversion optimization roadmap.
Prioritize initiatives based on customer insights, analytics, and revenue impact.
Build and maintain a structured experimentation program.
Establish best practices for continuous optimization across the ecommerce experience.
A/B Testing & Experimentation
Plan, execute, and analyze A/B and multivariate tests across:
Customer Journey & User Experience
Continuously identify and eliminate friction throughout the customer journey by improving:
Website Analytics & Customer Insights
Analyze customer behavior using:
Identify:
Ecommerce Merchandising
Optimize:
Landing Page Optimization
Own the optimization of landing pages supporting:
Cross-Functional Collaboration
Partner closely with:
Reporting & Performance Measurement
Develop executive dashboards and provide weekly reporting on:
Qualifications
Required
Preferred
Experience with:
Equal Employment Opportunity Statement
Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by law. We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs, in accordance with applicable laws.
Headquarters
Yonkers, NY
Open jobs
4
Website
baskandlatherco.com