Conversion Rate Optimisation (CRO) Specialist
Remote | Full Time | Australian Business Hours
Join an Australian Digital Marketing Agency That's Obsessed with Performance
At Upside.Digital, we don't build websites for the sake of it—we build high-performing digital experiences that generate leads.
We're looking for an experienced Conversion Rate Optimisation (CRO) Specialist to take ownership of the optimisation of our lead generation websites. This is a senior role for someone who enjoys turning data into action, running structured experiments and presenting ideas that improve business performance.
If you're passionate about analytics, A/B testing and continuous improvement, we'd love to hear from you.
IMPORTANT: ONLY APPLICATION WITH ID VERIFICATION WILL BE CONSIDERED
About the Role
You'll be responsible for driving conversion improvements across a portfolio of high-traffic websites through data-driven experimentation.
Working closely with our Australian Product, Design, Development and Paid Media teams, you'll identify opportunities, propose new ideas, implement testing strategies and report on measurable outcomes.
This role is ideal for someone who enjoys solving problems through data and isn't afraid to challenge the status quo.
What You'll Be Doing
- Develop and manage our CRO testing roadmap
- Design, implement and analyse A/B and multivariate tests
- Identify opportunities using GA4, Microsoft Clarity and other analytics tools
- Own all Google Analytics 4 (GA4) implementation and event tracking
- Manage Google Tag Manager (GTM) across multiple websites
- Ensure tracking accuracy and data integrity
- Build dashboards and performance reports
- Analyse user behaviour, funnels and conversion paths
- Present findings, insights and optimisation recommendations to the Australian leadership team
- Collaborate with designers and developers to implement winning ideas
- Continuously generate new conversion concepts and testing opportunities
About You
We're looking for someone who is naturally curious, analytical and proactive.
You don't just report on data—you use it to tell a story, uncover opportunities and recommend improvements that make a real commercial impact.
You have excellent attention to detail, enjoy solving problems and are comfortable presenting your findings to stakeholders.
Skills & Experience
Essential
- 5+ years' experience in Conversion Rate Optimisation (CRO), Digital Optimisation or Web Analytics
- Experience working with Australian companies or agencies
- Advanced Google Analytics 4 (GA4) knowledge
- Strong Google Tag Manager (GTM) experience
- Experience implementing conversion tracking and event measurement
- Proven experience running A/B testing programs
- Strong understanding of statistical significance
- Experience using Microsoft Clarity, Hotjar or similar behavioural analytics tools
- Experience building dashboards using Looker Studio
- Excellent written and spoken English
- Strong presentation and communication skills
- Ability to work Australian business hours
Highly Desirable
- Experience in lead generation or affiliate marketing
- Working knowledge of HTML, CSS and JavaScript
- Experience with Convert, VWO or Optimizely
- UX or UI experience
- SQL knowledge
Why Join Upside.Digital?
- Long-term, full-time remote position
- Work directly with an experienced Australian leadership team
- Genuine ownership of the CRO and analytics function
- Opportunity to work across multiple industries and brands
- Exposure to high-volume websites and large-scale digital campaigns
- Supportive, collaborative team environment
- Ongoing professional development and career growth
Success in This Role
Within your first 12 months, you'll have:
- Increased conversion rates across key websites
- Built a structured testing and experimentation framework
- Improved analytics accuracy and reporting
- Become the go-to expert for CRO and digital insights
- Regularly presented optimisation ideas that directly influence business performance
Ready to Apply?
If you're an experienced CRO professional who enjoys analysing user behaviour, testing new ideas and delivering measurable improvements, we'd love to hear from you.
To apply, please include:
- Your resume
- A short cover letter - applicants that do not have cover letter will automatically be filtered to not suitable
- Examples of CRO projects or A/B tests you've managed (including results)
- Any relevant GA4 or Google certifications
Only applicants with proven CRO experience and previous experience working with Australian businesses will be considered.
IMPORTANT: ONLY APPLICATION WITH ID VERIFICATION WILL BE CONSIDERED
About Upside.Digital
Upside.Digital is an Australian performance marketing agency specialising in lead generation across legal, finance, insurance, healthcare and consumer services. We combine technology, creativity and data to deliver measurable results and are continually investing in our people, platforms and innovation.
