About This Role
This content writing role is for a specialist who can simplify complex financial and retirement-planning concepts into clear, trustworthy, useful, and action-oriented content. The role involves creating content across various financial products and contributing to a consumer-first platform that helps individuals make smarter decisions about long-term investments.
Responsibilities
- Own end-to-end content creation across NPS, retirement planning, pension schemes, and related financial products
- Research topics, understand search intent, and create content that answers what users actually want to know
- Write SEO-led articles, explainers, guides, landing pages, FAQs, comparison pages, and product content
- Simplify complex financial concepts without compromising on accuracy
- Create content designed for both traditional search and AI/AEO discovery
- Identify content opportunities through keyword research, competitor analysis, SERP analysis, and content-gap research
- Work closely with SEO, Product, Business, and Design teams to create content that drives both organic visibility and leads
- Refresh and optimize existing content based on rankings, traffic, engagement, and conversion performance
- Ensure content follows appropriate financial-services compliance and accuracy standards
- Build topical authority around retirement and pension-related subjects through structured content clusters
- Stay updated on changes in NPS, PFRDA regulations, taxation, retirement products, and government schemes
- Help Pension Bazaar build topical authority in pensions and retirement planning
- Grow rankings and organic traffic for high-intent keywords
- Improve Top 5 keyword visibility
- Increase visibility across AI search/AEO
- Generate qualified organic leads
- Improve existing content performance through continuous optimization
- Build a scalable content engine without compromising quality
Requirements
- 3–6 years of experience in digital content, preferably in fintech, BFSI, insurance, investments, or personal finance
- Strong understanding of SEO fundamentals: search intent, keyword research, on-page SEO, internal linking, content structure, and SERPs
- Excellent writing and editing skills with an ability to make complicated subjects feel ridiculously simple
- Strong research skills and the ability to work with data, government/regulatory sources, and credible financial information
- Understanding of Google Search, AI Overviews/AEO, and how content is evolving for AI-led discovery
- Ability to write for different stages of the funnel: informational, consideration, and conversion