About This Role
This role involves creating and refining written content across various platforms, from SEO-friendly blogs and articles to compelling ad copy and social media posts. It suits a writer who can adapt their tone for different audiences and formats, working closely with marketing and design teams to achieve content goals.
Responsibilities
- Write and proofread high-quality SEO-friendly blogs and articles
- Improve readability, structure, flow, and clarity in existing content
- Ensure accuracy and maintain consistent brand tone
- Research industry topics and create content calendars
- Align content plans with keyword themes and SEO goals
- Build frameworks for blogs, landing pages, and messaging guides
- Write compelling copy for Google Search and Display ads
- Craft high-converting ads for Facebook, Instagram, and LinkedIn
- Create strong headlines, hooks, CTAs, and value propositions
- Create short-form content for LinkedIn, Instagram, and Facebook
- Repurpose long-form content into reels, carousels, and micro posts
- Maintain consistent brand voice across all touchpoints
- Work closely with SEO, design, and performance marketing teams
- Participate in brainstorming sessions and ideation
- Review creatives and provide copy direction
Requirements
- 2-5 years of experience in content writing or copywriting
- Excellent grammar, clarity, and storytelling ability
- Ability to adapt tone for different audiences and formats
- Understanding of basic SEO and keyword usage
- Experience writing ads for Google, Facebook, Instagram, and LinkedIn
- Strong research skills and the ability to simplify complex topics
- Ability to manage deadlines and handle multiple assignments
Nice to have:
- Experience with generative AI tools (ChatGPT, Jasper, etc.)
- Familiarity with E-commerce, Insurance, or D2C industries
- Experience writing email sequences, video scripts, or landing page copy
Important Details
- Locations: Hyderabad; Remote