About This Role
This role is for an experienced Content Writer who can independently research, write, and publish high-performing SEO blogs and short-form video scripts (Reels). The ideal candidate will craft original, human-written content without relying on AI writing tools for drafting or ideation.
Responsibilities
- Write SEO-optimized blog posts (1200–2500 words) from scratch, following keyword research, on-page SEO, and content briefs
- Write engaging, trend-aware scripts/captions for Instagram/YouTube Reels
- Conduct independent topic research to ensure originality and factual accuracy
- Optimize content for search intent, readability, and organic ranking (meta titles, descriptions, headers, internal linking)
- Collaborate with SEO and design/video teams for content planning and calendars
- Edit and proofread own work to a publish-ready standard
- Stay updated on industry trends, algorithm changes, and content formats
Requirements
- 4+ years of proven experience in content/blog writing, preferably with SEO exposure
- Strong portfolio of published SEO blogs and short-form video scripts/reels
- Must write manually — no AI-generated content (content will be checked for originality/AI detection)
- Solid understanding of on-page SEO, keyword research tools (Ahrefs, SEMrush, Google Keyword Planner, etc.)
- Excellent grammar, storytelling, and adaptability across tones/formats
- Familiarity with reel trends, hooks, and short-form content structure
- Ability to meet deadlines and manage multiple content pieces simultaneously
Nice to have:
- Canva for basic design/thumbnail support
- Working knowledge of Grammarly / Hemingway Editor for polish
- Google Docs/Sheets for content calendars and briefs
- WordPress or similar CMS for direct blog publishing
- Ahrefs / SEMrush / Ubersuggest for keyword and competitor research
- CapCut / InShot basic understanding (for reel script-to-shoot alignment)
- Experience writing for D2C brands, government bodies, or niche industries
- Basic knowledge of Google Analytics/Search Console for performance tracking
Important Details
- Locations: Vikas Puri, New Delhi
About the Company
We are looking for a Content Writer to join our team.