The Content Writer curates, develops, writes, and proofs a wide range of content across Hy-Vee’s marketing channels, including social, digital, web, video, and print. This role brings expertise in SEO writing and uses AI tools such as ChatGPT and Claude to support content development and efficiency while maintaining accuracy, quality, and Hy-Vee’s brand voice. It suits a natural storyteller who engages consumers through useful, creative, and relevant content, has strong organizational skills, and thrives in a fast-paced environment.
Responsibilities
Write clear, engaging copy tailored to each audience and channel, including Hy-Vee.com, Hy-Vee’s app, social media, emails and newsletters, SMS, video, and print
Collaborate with the content team, designers, and marketing partners to develop original campaign ideas and channel-specific executions
Manage the copy process from brief and research through drafting, reviews, revisions, and final delivery
Create, proof, and edit content for accuracy, clarity, spelling, grammar, and consistency; verify product details, claims, and source information before delivery
Ensure copy tone and style reflect Hy-Vee’s brand voice and support strategic business goals across print and digital platforms
Develop and optimize SEO content using keyword research, search intent, and on-page best practices, including page titles, meta descriptions, headings, and internal links. Integrate keywords naturally while prioritizing readability and customer needs
Partner with digital teams to translate content briefs into effective web copy, identify content gaps, and refresh existing pages to improve relevance and performance
Use AI tools such as ChatGPT and Claude for ideation, outlining, drafting, editing, and content adaptation. Develop effective prompts and refine outputs using sound editorial judgment
Review all AI-assisted content for factual accuracy, originality, brand voice, and compliance with company guidelines; protect confidential information when using these tools
Stay current with industry trends, SEO practices, search behavior, emerging social and digital channels, marketing tactics, and AI tools; apply relevant developments to improve content quality and performance
Report on content performance for assigned platforms with support from the data team
Manage multiple projects and deadlines while adapting to changing priorities in a fast-paced environment
Deliver complete, accurate copy within established timelines and communicate project needs or risks early
Maintain strict confidentiality of sensitive information, including advertising rates, pricing information, and store sales and marketing events
Perform other job-related duties and special projects as required
Requirements
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Commitment to the Hy-Vee Mission and a willingness to promote the values of the company
Excellent organizational, time management, communication, and problem-solving skills
Demonstrated expertise in SEO writing, including keyword research, search intent, on-page optimization, and the ability to balance search visibility with useful, engaging content
Working knowledge of SEO research and measurement tools, with the ability to turn findings into content recommendations
Hands-on proficiency with generative AI tools such as ChatGPT and Claude, including prompt development, iterative refinement, fact-checking, and adapting outputs to brand and audience needs
Passion for creative ideas and the ability to express them through clear, compelling writing
Experience developing and executing content projects across multiple channels
Strong interpersonal skills, a positive attitude, and the ability to thrive in a collaborative environment with multidisciplinary teams
Ability to lead content projects and collaborate effectively with internal marketing teams and external partners
Ability to adapt content and priorities as business needs, feedback, and direction evolve
Ability to apply constructive feedback and thoughtfully review others’ work to improve quality
Strong editorial judgment, attention to detail, and the ability to deliver polished work in a fast-paced environment
Passion for food, recipes, lifestyle, and DIY content
Ability to partner with designers and leaders to develop clear messaging for presentations, promotional materials, and other marketing collateral
Self-motivated and comfortable working independently with minimal supervision
Proficiency with Microsoft Office, social media business accounts, content management systems, and project management platforms
Bachelor’s degree in Journalism, Communications, Marketing, or a related field required
Minimum 3 years of content and creative writing experience in an agency, in-house marketing team, or similar environment, including hands-on SEO writing and content optimization
Portfolio or writing samples demonstrating SEO expertise, strong brand storytelling, and the ability to write for different audiences and channels; examples of content performance improvements preferred
Practical experience using AI tools such as ChatGPT and Claude in a content workflow, with the ability to explain how outputs are refined and validated
Ability to communicate effectively in writing and verbally
Ability to operate standard office technology, including computers and telephones
Ability to review and analyze documents and data on screen
Ability to occasionally transport materials weighing up to 10 pounds (such as files or office supplies)
Important Details
Schedule: five-day workweek
Work format: three days in the Grimes, Iowa office and two days working from home
Reporting to: Director, Creative Services
About the Company
At Hy-Vee, the company believes the shortest distance between two people is a smile. They seek professionals who bring proven skills, a desire to grow, and a commitment to work together in building a company that strives to make customers' lives easier, healthier, and happier.
