About This Role
This content writer role is for a cybersecurity certification body and involves creating strategic, compelling, and research-driven content for various platforms. The role suits a candidate with strong writing and research skills who can translate complex concepts into engaging narratives.
Responsibilities
- Develop strategic, compelling, and research-driven content for various platforms, including websites, promotional emails, and brochures
- Craft persuasive short and long-form content for various lead generation and sales campaigns
- Ensure all content is SEO-optimized, including the integration of relevant keywords and the implementation of essential SEO tags (e.g., title tags, meta descriptions, alt tags, anchor texts, etc.)
- Research and write technical blogs, listicles, course roundups, and trend-focused articles covering emerging technologies, industry developments, and in-demand skills, ensuring accuracy, relevance, and SEO optimization
- Generate innovative content for social media and text advertisements to enhance brand visibility and engagement
- Develop engaging scripts for promotional, informative, and social media videos, translating technical concepts and key brand messages into clear, compelling narratives
- Edit and proofread all content to ensure clarity, adherence to briefs, and plagiarism-free submissions
- Contribute to content strategy development by brainstorming and identifying content gaps
- Apply US language neutralization to ensure content is adapted for a broad American audience
- Translate complex concepts into clear, engaging narratives tailored to diverse audiences
- Ensure all content adheres to the company's style guide while consistently reflecting the brand's unique voice across platforms and formats
- Conduct thorough research on industry-related topics and stay updated on the latest trends and developments
Requirements
- Bachelor’s degree (Journalism, English, or a related field is preferred, but not mandatory)
- Exceptional written and verbal communication skills in English
- Strong research and analytical thinking abilities
- Proficient understanding of SEO principles and their application in content marketing
- Ability to manage multiple projects and meet deadlines effectively
- Proficient in Google Docs, Microsoft Word, Outlook, and PowerPoint
- A creative mindset with a keen eye for detail
- Candidates must be able to provide proof that they are either a citizen of the country or have legal authorization to work in the country where the position is posted and are currently residing there
About the Company
EC-Council is the world’s largest cybersecurity technical certification body, operating in 170 countries globally. It is the owner and developer of various world-famous cybersecurity programs, having trained and certified over 400,000 information security professionals globally.
