About This Role
This content writer role focuses on transforming research, ideas, and briefs into clear, engaging content that accurately reflects each brand's voice and connects with its target audience. The successful candidate will write for various platforms including blogs, websites, social media, and email campaigns, working closely with marketing, SEO, and design teams. The position is ideal for someone who enjoys thorough research, asks insightful questions, and pays close attention to language, while also being adaptable to different writing styles and open to feedback.
Responsibilities
- Write blogs, articles, website copy, social media captions, emailers, and other content based on approved briefs
- Research topics, audiences, and competitors using credible sources to develop accurate and useful content
- Adapt tone, language, and messaging to suit different brands, industries, platforms, and audiences
- Create clear outlines, headlines, introductions, and calls to action that support the purpose of each piece
- Use relevant keywords naturally and work with the SEO team on search intent, structure, and on-page content
- Collaborate with designers and marketers so written content and visuals communicate a consistent message
- Edit and proofread drafts for grammar, clarity, flow, factual accuracy, and alignment with brand guidelines
- Incorporate feedback, manage revisions, and keep content documents organised with clear version control
- Meet agreed deadlines, share progress, and flag unclear briefs or missing information before work is delayed
- Refresh existing content and suggest new angles based on audience needs, feedback, and performance insights
Requirements
- A portfolio or writing samples showing clear, well-structured content and the ability to adapt your tone
- Strong command of English grammar, spelling, punctuation, and sentence structure
- Practical experience writing for digital platforms, brands, publications, or relevant independent projects
- Ability to research unfamiliar subjects, assess source credibility, and explain ideas in accessible language
- Understanding of how writing changes across blogs, websites, social media, and email campaigns
- Basic knowledge of SEO writing, search intent, and natural keyword placement
- Attention to detail when checking facts, names, figures, references, and brand-specific requirements
- Willingness to accept editorial feedback and revise content without losing its purpose or voice
- Good time management and the ability to handle multiple briefs while communicating clearly with the team
Nice to have:
- A degree in English, Journalism, Communications, Marketing, or a related field is preferred; strong writing samples and practical skills are equally valuable
