Content Strategist - Group

About This Role

This role involves shaping and maintaining the distinct brand voices for two companies, WE Excel and iProfit, ensuring each brand's communication strategy is true to its identity across all platforms. The Content Strategist will own the strategic thinking behind all content, including narrative architecture, tone guidelines, editorial calendar, and quality control, while also being responsible for significant content creation. The role is suited to a strategist who can manage multiple brand voices simultaneously.

Responsibilities

• Define and document the voice, tone, and messaging framework for each company, and adapt these frameworks as the brands evolve
• Build and manage the editorial calendar across all three brands, balancing content cadence with quality and removing underperforming content
• Translate product and go-to-market direction from the Head of Product Marketing into clear narratives, propositions, and launch content
• Collaborate with the UI/UX Lead to ensure words and user experience are designed in tandem
• Create clear briefs for graphic designers to execute without ambiguity
• Partner with Growth & Demand Generation on campaign messaging, landing pages, and content to support the sales pipeline
• Own website copy, case studies, leadership posts, announcements, and sales collateral
• Support internal communications to align the group's internal and external messaging
• Ensure all outgoing content meets the group's quality framework

Requirements

• 6–10 years of experience in content strategy, brand writing, or editorial leadership, ideally across B2B, B2G, or technology sectors
• Proven experience managing multiple brands concurrently, either at an agency, a multi-brand group, or a portfolio company, with demonstrable differences in work
• Comfort writing for serious, high-trust audiences such as government, enterprise, or finance, where credibility is paramount
• Strong judgment to discern when content requires restraint versus warmth, and the maturity to advocate for that decision
• Strong editorial instincts, including the ability to cut, sharpen, and challenge senior stakeholders when necessary
• Fluency in English
• Familiarity with LinkedIn as a B2B channel, SEO fundamentals, and collaboration with designers and product teams

Nice to have:

• Working ability in Hindi or Punjabi
• A portfolio showcasing genuinely distinct brand voices
• Experience developing a brand playbook or tone system that was effectively adopted by others
• Exposure to public-sector, ERP/SaaS, or agri audiences
• A clear perspective on why most corporate content is uniform and how to address it