About This Role
This role involves developing and implementing a comprehensive content strategy to align with business and marketing goals. It focuses on creating high-quality, engaging, and SEO-friendly content across various channels, and optimizing its performance based on data insights. The position suits a professional who can collaborate with multiple teams and stay updated on industry trends.
Responsibilities
- Develop and implement a comprehensive content strategy aligned with business and marketing goals
- Conduct audience research to understand target demographics, behaviors, and pain points
- Define content goals, themes, and messaging frameworks for different channels
- Oversee the creation of high-quality, engaging, and SEO-friendly content (blogs, website copy, whitepapers, social media, etc.)
- Collaborate with writers, designers, and video teams to ensure brand consistency
- Optimize content for SEO, readability, and conversion
- Plan and maintain an editorial calendar to ensure timely content publishing
- Manage content workflows, approvals, and revisions efficiently
- Conduct keyword research and implement SEO best practices
- Monitor content performance using tools like Google Analytics, SEMrush, or Ahrefs
- Adjust strategy based on data insights and engagement metrics
- Develop content distribution plans for social media, email marketing, and paid channels
- Collaborate with social media and digital marketing teams to amplify reach
- Explore partnerships, guest blogging, and influencer collaborations
- Work closely with marketing, product, sales, and leadership teams to align content with business objectives
- Gather insights from internal teams to create valuable, relevant content
- Stay updated on industry trends, competitor content strategies, and new content formats
- Experiment with new content approaches, AI tools, and interactive formats
