Content Strategist

About This Role

Creating compelling content and campaigns across various media publications, digital platforms, client brands, and events is the core of this role. The Content Strategist will develop trend-driven strategies and turn ideas into impactful content, understanding storytelling, social media trends, branding, and audience engagement.

Responsibilities

• Develop and execute content strategies for multiple brands, publications, and social media platforms
• Conceptualise creative campaigns, brand storytelling, and engaging digital content
• Plan content calendars for Instagram, LinkedIn, websites, and other digital channels
• Create content briefs, campaign concepts, scripts, captions, and creative direction for designers and video editors
• Research industry trends, viral content formats, competitors, and emerging digital marketing opportunities
• Develop innovative content ideas for PR campaigns, brand launches, events, and editorial features
• Collaborate with graphic designers, video editors, writers, and marketing teams to execute campaigns
• Maintain a consistent brand voice, visual identity, and communication style across platforms
• Analyse content performance, engagement, reach, and audience growth to optimise strategies
• Manage creative planning for multiple projects and brands simultaneously