About This Role
This role focuses on content strategy and organic growth, leveraging expertise in SEO, Generative Engine Optimization (GEO), and AI-driven search visibility. The specialist will be responsible for developing and executing content strategies to achieve measurable growth in organic traffic, search visibility, and leads across various markets.
Responsibilities
- Develop and execute content strategies to drive organic traffic, search visibility, and lead generation
- Own category and topic strategies, using data to measure and improve performance
- Implement GEO strategies to improve content visibility and citations across AI-powered search platforms, including Google AI Overviews, ChatGPT, Perplexity, Gemini, and Copilot
- Monitor and analyze performance using GA4, Google Search Console, and SEO tools such as Ahrefs or SEMrush
- Optimize content for traditional search engines and AI-powered answer engines
- Drive content strategy across multiple markets, preferably across Southeast Asia (SEA) or APAC
- Identify appropriate use cases for Generative AI in content creation, optimization, and research while maintaining content quality and credibility
- Track key metrics, including organic traffic growth, leads, rankings, AI citations, mentions, and AI referral traffic
Requirements
- 5–7 years of experience in content strategy, SEO, or organic growth. Strong candidates with 4.5+ years of relevant experience may also be considered
- Proven track record of delivering measurable improvements in organic traffic, search visibility, or lead generation
- Hands-on experience with GEO, AI search optimization, or answer engine optimization beyond basic Generative AI usage
- Proficiency in GA4, Google Search Console, and Ahrefs or SEMrush
- Experience managing content strategies across multiple markets, preferably APAC or Southeast Asia
- Strong analytical skills and the ability to translate data into actionable content strategies
- Clear understanding of when and how to use Generative AI in content workflows
Nice to have:
- Experience in B2B SaaS, POS, F&B technology, fintech, or SMB/merchant-focused businesses
- Experience working in an agency, consulting firm, or regional in-house team
- A content portfolio demonstrating strategy and measurable results is an advantage
Benefits
Important Details
- Contract: yearly extendable contract
Application Process
- State your expected salary range
