This individual contributor role combines creative thinking with hands-on expertise in digital and performance marketing. You will own the marketing lifecycle from strategy and content creation to campaign execution, distribution, performance analysis, and continuous optimisation. The role suits a proactive, execution-focused, and data-driven candidate comfortable in a fast-paced startup environment.
Responsibilities
Develop and execute OneRoot's content strategy across social media, website, email, and product communication channels
Create high-quality content across multiple formats, including long-form articles, social media content, scripts, infographics, case studies, newsletters, and campaign creatives
Develop and manage a structured content calendar aligned with business objectives, campaigns, and commodity cycles
Establish and maintain a consistent brand voice and messaging across different audiences, including farmers, B2B buyers, investors, and other stakeholders
Plan, launch, monitor, and optimise paid campaigns across Meta, Google, LinkedIn, and other relevant platforms
Own key performance marketing metrics such as CPC, CPL, CTR, conversion rate, and ROAS
Identify opportunities to improve campaign performance through creative, audience, copy, placement, and budget optimisation
Drive organic growth through SEO, community engagement, content distribution, and strategic digital presence
Plan and execute WhatsApp, email, and SMS campaigns targeting farmers, aggregators, B2B buyers, and other relevant audiences
Collaborate with the sales team to develop demand-generation campaigns and lead-nurturing initiatives
Build and maintain dashboards to track content, campaign, and channel performance
Analyse data from Google Analytics, Meta Business Suite, advertising platforms, and other marketing tools
Identify trends, insights, and areas of improvement and translate them into actionable marketing strategies
Prepare regular performance reports and present key insights and recommendations to the Marketing Head
Conduct A/B testing across creatives, messaging, audiences, landing pages, and campaigns to continuously improve marketing efficiency
Work closely with the Marketing Head, existing team leads, and cross-functional teams to align marketing initiatives with business and product objectives
Collaborate with sales and business teams to support lead generation, customer acquisition, and market expansion
Support marketing initiatives related to Vietnam operations and international market expansion
Take ownership of projects from ideation to execution and ensure timely delivery
Requirements
2
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
4 years of relevant experience across content creation, digital marketing, and performance marketing, preferably in a startup, agritech, FMCG, marketplace, or related environment
Proven experience independently planning, executing, and optimising Meta Ads and/or Google Ads campaigns
Strong content creation and copywriting skills, with the ability to develop content independently across multiple formats
Strong understanding of digital marketing metrics and data-driven decision-making
Hands-on experience with Google Analytics, Meta Business Suite, and marketing reporting/dashboard tools
Good understanding of SEO, SEM, organic growth, and social media marketing
Proficiency in tools such as Canva, Adobe Creative Suite, or equivalent design platforms
Excellent written and verbal Kannada communication skills
Strong ownership mindset with the ability to work independently in a fast-paced environment
Ability to take a brief, develop a strategy, execute it, measure results, and iterate without extensive supervision
Nice to have:
Video editing and basic production skills
Understanding of India's agricultural ecosystem, rural markets, commodities, or commodity trading