Content Strategist

About This Role

This content strategist role involves developing distinct content strategies for two companies with different audiences: Synapsed, an AI automation studio for businesses, and Reva, a real estate education institute. The strategist will focus on understanding business growth needs, translating them into clear content strategies, and providing direction for content creators.

Responsibilities

• Sit down with both teams to understand their goals: who they're trying to reach, what outcome content should drive (leads, credibility, enrollment, brand awareness), and what's worked or failed before
• Build a content strategy for each brand, including pillars, formats, cadence, platforms, and how success will be measured
• Translate strategy into concrete direction: briefs, content calendars, and creative guardrails a creator/editor can pick up and run with
• Keep the two strategies distinct; Synapsed's audience is technical and B2B, Reva's is educational and consumer-facing, without diluting either
• Review output against strategy and course-correct based on what's actually performing

Requirements

• Experience building content strategy from scratch, not just executing a calendar someone else made
• Comfortable working across genuinely different industries/audiences at the same time
• Can think in terms of business outcomes (pipeline, enrollment, positioning) rather than just "content ideas"
• Strong enough communicator to brief a creator clearly, acting as the translation layer between "what the business needs" and "what gets made"

Nice to have:

• Prior experience in either B2B/tech marketing or education/real estate marketing