About This Role
This role plays a critical part in shaping how content drives discovery, engagement, and action across digital experiences. Working with cross-functional teams, you will translate customer needs, behavioral insights, search intent, and business priorities into actionable content strategies that inform future-state experiences. You will help clients understand what content their audiences need, how it should be structured, organized, and delivered, and how it can better support customer journeys and business outcomes.
Responsibilities
- Develop actionable content strategies grounded in customer needs, business goals, research, analytics, search behavior, and experience strategy
- Partner with Experience Strategy to translate customer journeys, audience intent, and experience goals into clear content requirements, priorities, and recommendations
- Conduct content audits and current-state assessments to evaluate content quality, performance, relevance, gaps, duplication, and opportunities for improvement
- Define content hierarchies, information priorities, and content pathways that help customers find what they need and take meaningful action
- Develop content prioritization and rationalization recommendations to determine what content should be retained, refined, consolidated, created, or retired
- Create messaging frameworks and editorial guidelines that establish clear, consistent, audience-focused communication across digital experiences
- Define content models, taxonomies, metadata, and structured-content approaches that support discoverability, personalization, reuse, and scalability
- Shape SEO/GEO and AI discovery strategies by aligning content with search intent, audience questions, content quality, structure, and emerging AI-driven experiences
- Support content migration planning, mapping existing content to future-state structures, templates, and content models
- Establish content governance recommendations, editorial standards, and workflows that help clients maintain quality, consistency, and relevance over time
- Define content performance measures and partner with Data & Insights to evaluate effectiveness, identify optimization opportunities, and inform ongoing improvements
- Write, edit, or shape strategic and experience content when appropriate to the engagement
Requirements
- 4+ years of experience in content strategy, digital content, UX content, content design, or a related discipline
- Strong strategic thinking and problem-solving skills, with the ability to connect customer needs, business objectives, and content opportunities
- Experience working across large websites, digital products, platforms, or complex content ecosystems
- Strong analytical skills and the ability to interpret research, website analytics, search performance, and behavioral insights to inform recommendations
