This Content Strategist role is for the Growth Marketing Team within the Marketing department, reporting to the SEO Manager. The individual will be responsible for the content strategy, direction, and quality across the company's blog, SEO landing pages, and product detail pages, with a focus on driving organic search growth, increasing visibility across AI-powered search platforms, and maintaining a consistent brand voice. The role involves establishing editorial standards, guiding content priorities, and developing strategies to strengthen the digital presence and contribute to customer acquisition goals.
Responsibilities
Develop and maintain a content roadmap across the blog, SEO landing pages, and product detail pages that prioritizes topics by search demand, AI-citation potential, and revenue opportunity
Define and enforce content structure standards (headers, schema, answer-first formatting, comparison and FAQ blocks) that make content rankable in traditional search and citable by AI answer engines
Safeguard the SupplyHouse brand voice across all content, ensuring output (including AI-assisted drafts) reads as authentic, helpful, and consistent with brand guidelines
Review and edit AI-generated and human-written content for accuracy, tone, and duplication or cannibalization risk before publication
Write and edit original content, including blog features, brand storytelling, and product detail page copy, where authenticity and voice matter most
Partner with the SEO and Growth Marketing team to translate keyword and topical-authority research into content briefs and production priorities
Monitor content performance across organic traffic, AI citation and visibility share, and conversion, and adjust content strategy accordingly
Partner with Product and Merchandising teams to ensure product detail page content accurately reflects product data while remaining optimized for search and AI discovery
Track and adapt to evolving AI search behavior (LLM crawling, citation mechanics, answer engine optimization) to keep content practices current
Manage relationships with freelance writers or content vendors as needed to support production capacity without compromising brand voice
Requirements
Bachelor's degree in Marketing or a related business field
3+ years of Content Strategy, ideally in e-commerce
2+ years experience writing and editing for SEO
Strong writing and editing skills with a demonstrated ability to adapt tone and voice to a brand style guide
Experience optimizing content for AI/LLM visibility
Currently authorized to work in the U.S. on a full-time basis
Benefits
Comprehensive and affordable medical, dental, vision, and voluntary life insurance options
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
401(k) with up to 4% company match
Paid vacation, sick time, and holidays
Company-paid basic life insurance and long-term disability
Discounted auto, home, and pet insurance programs
Flexible Spending Account (FSA)
Confidential mental health, financial planning, and legal support through our Employee Assistance Program (EAP)
Company-provided equipment and one-time $250 work from home stipend
$750 annual professional development budget
$25 monthly Grubhub credit
Company rewards and recognition program
Ownership for All program ensures each team member will benefit financially from the company’s growth and accomplishments
Wellness initiatives
Opportunities for career growth through annual merit and bonus opportunities, hands-on training, diversity and inclusion initiatives, and internal mobility options
Donation drives, employee-nominated contributions, support for non-profit organizations, Volunteer Paid Time Off
Important Details
Schedule: Monday through Friday, 8:00 a.m. to 5:00 p.m. with time zone flexibility
Travel: 3 times per year to headquarters in Melville, NY for internal meetings and team building activities; reasonable and necessary travel expenses reimbursed
Work format: remote or on-site
States for remote work: Arizona, Delaware, Florida, Georgia, Kentucky, Nevada, New Jersey, New York, North Carolina, Ohio, Rhode Island, South Carolina, Tennessee, Texas, Virginia, and Washington
About the Company
SupplyHouse.com is an industry-leading e-commerce company specializing in HVAC, plumbing, heating, and electrical supplies since 2004. The company values every individual team member and cultivates a community where people come first, guided by core values of Generosity, Respect, Innovation, Teamwork, and GRIT. They are dedicated to maintaining a supportive work environment that celebrates diversity and empowers everyone to reach their full potential, striving to foster growth while providing the best possible experience for customers.
A leading online distributor of plumbing, heating, and HVAC supplies since 2004, SupplyHouse.com is a rapidly-growing e-commerce company that offers products from top manufacturers at the lowest possible prices.
