About This Role
This Content Strategist role leads content strategy for Rocket Clicks' family law clients. You will set each client's content and brand strategy, manage the editorial calendar, and optimize the team's function as a production engine using AI- and automation-powered workflows. The position requires a data-driven approach, regularly reviewing performance to structure content around demand generation, thought leadership, and competitor gaps.
Responsibilities
- Build and own data-driven content strategies tied to each client's goals, including brand awareness, lead generation, mid-to-bottom funnel outcomes, and customer retention
- Own the content marketing engine of our clients, chiefly focused on organic social and lifecycle sequences via direct email
- Choose strategic priorities using search demand, competitor gap analysis, and client performance data
- Define the content marketing mix and build the editorial calendar from it, mapping pillars, topics, formats, channels, owners, and publish dates so content stays balanced and on schedule
- Configure a content marketing scorecard based on measurable KPIs, such as website traffic, rankings, engagement, conversions, and ROI
- Take ownership of hitting or exceeding scorecard targets each reporting period, and when a metric falls short, diagnose the cause and put a corrective plan in place
- Write and edit content independently, from blog articles and landing page copy to social captions and email, producing clean, on-brand drafts quickly and with minimal revisions
- Use AI tools such as ChatGPT, Claude, Gemini, and the AI features in SEMrush and HubSpot to speed up audience research, content briefs, first drafts, and performance analysis
- Edit and fact-check all AI-assisted content for accuracy, brand voice, and compliance before it is published
- Own content style guides and governance standards for voice, tone, and quality, and build them into repeatable AI workflows, such as skills and cross-platform integrations, so every draft is held to the same standard
- Collaborate with the Multimedia Content Producer across organic and paid media, sharing the performance insights that should shape their work
- Work with SEO, paid media, and web development so content supports active campaigns
- Track content performance across social platforms (YouTube Analytics, Meta Business Suite), web analytics (Google Analytics), marketing automation (HubSpot), and SEO tools (SEMrush), and adjust strategy based on the results
- Design and run A/B tests on headlines, formats, and CTAs, and turn the results into updated guidelines for the team
- Monitor competitors, industry trends, and new formats and platforms, and propose tests for the promising ones
- Oversee how content assets are organized so they can be reused and repurposed
