About This Role
This role involves managing digital content, coordinating with creative teams, and maintaining consistent brand storytelling for a brand distribution and retail company. It suits a creative and analytical Content Strategist with strong communication and analytical skills, ideally with experience in the watch, fashion, or retail industry.
Responsibilities
- Develop and execute a comprehensive content strategy, including concepts, storylines, and visual themes for photoshoots or short videos
- Create mood boards, shot references, and storytelling ideas
- Plan and manage content calendars aligned with brand campaigns and product launches
- Collaborate closely with stylists, photographers, videographers, and designers to conceptualize and produce creative visual and written content
- Ensure final photos and videos align with brand positioning and campaign goals
- Plan and execute influencer marketing campaigns in line with brand objectives, campaign themes, and product launches
- Identify, research, and shortlist relevant influencers and content creators based on audience, engagement, content quality, and brand fit
- Coordinate influencer outreach, collaboration discussions, campaign briefs, deliverables, timelines, and approvals
- Coordinate product dispatch, shoot schedules, content submissions, and campaign follow-ups with influencers and internal teams
- Maintain an organized database of influencers, collaboration details, campaign deliverables, and performance history
- Coordinate with the social media manager to monitor content performance and regularly prepare reports on engagement and reach
Requirements
- Bachelor's degree in Marketing, Mass Communication, English, or a related field
- 2 to 4 years of experience in content strategy or brand communications, preferably in the watch, fashion, or lifestyle sector
- Proven experience collaborating with stylists, photographers, videographers, and design teams on creative projects
- Strong writing, editing, and storytelling skills with attention to detail
- Ability to manage multiple projects and meet tight deadlines
- Strong communication, coordination, negotiation, and relationship-management skills for working with influencers and content creators
- Creative mindset with a strong sense of design and brand positioning
Nice to have:
- Experience in influencer marketing, creator collaborations, or campaign coordination
Benefits
- Exposure to creative campaigns and product shoots
- Supportive and collaborative work culture
- Company covers direct rickshaw fare between station and office (both ways)
