About This Role
This role is for a curious and visually aware Content Strategist who can transform client briefs into compelling narratives for physical spaces. The position involves researching clients, developing wall concepts, writing spatial content, and creating mood boards to guide designers, contributing during both client pitches and post-award projects. It also encompasses shaping the company's marketing communication by developing content for various platforms, focusing on the intersection of research, storytelling, copywriting, and visual thinking, with spatial branding as the primary focus.
Responsibilities
- Research the client's business, industry, audience, culture, and brand philosophy
- Participate in briefing meetings and identify the purpose of different spaces
- Develop customized content strategies, themes, and wall concepts
- Build narratives that connect individual walls to the organization's larger story
- Write headlines, wall copy, stories, timelines, captions, and value statements
- Adapt content to suit the wall size, viewing distance, audience, and purpose
- Create mood boards defining the intended style, imagery, colors, typography, and overall mood
- Convert concepts into clear and persuasive client presentations
- Present ideas and explain the thinking behind them to clients
- Brief designers and review their work to ensure alignment with the approved concept
- Coordinate with the design, business development, and projects teams
- Develop content ideas that communicate Mockingbird's expertise, projects, and point of view
- Write LinkedIn posts, social-media copy, reel scripts, project stories, captions, and other marketing content
- Work with the marketing and design teams to convert completed projects and company insights into engaging content
- Maintain consistency with Mockingbird's positioning, voice, and business objectives
Requirements
- Strong research, writing, and storytelling ability
- Excellent command of written and spoken English
- Ability to write concise copy, longer narratives, and short-form marketing content
- Strong visual awareness and an eye for design references
- Ability to create structured mood boards and presentation decks
- Confidence in presenting ideas to clients
- Curiosity about brands, people, culture, design, and physical spaces
- Attention to detail and the ability to manage multiple assignments and deadlines
- Ability to collaborate effectively with designers and incorporate feedback
Nice to have:
- Working knowledge of PowerPoint, AI (ChatGPT/Claude), Canva, and similar tools
