About This Role
This role involves developing and implementing content strategies to boost brand awareness, engagement, and growth for KIME. The Content Strategist ensures all content has clear objectives and is relevant to the target audience in the beauty and skincare sector.
Responsibilities
- Develop content strategy for TikTok and Instagram
- Create content plans and content calendars based on brand objectives
- Conduct research on trends, audience, competitors, and social media developments
- Determine relevant content pillars, topics, and formats
- Develop content strategies based on the needs and characteristics of the target audience
- Analyze content performance and provide improvement recommendations
- Stay updated with beauty, skincare, and social media trends
- Collaborate with Script Writers, Content Creators, Talents, and the Creative team
- Ensure produced content aligns with KIME's branding and objectives
Requirements
- Understand content strategy and social media marketing
- Possess analytical and strategic thinking skills
- Up-to-date with TikTok and Instagram trends
- Understand audience, engagement, and content performance
- Have a strong interest in beauty and skincare
- Be creative, communicative, and able to work collaboratively
- Able to use data and insights to develop content strategies
- Experience as a Content Strategist, Social Media Strategist, or in a related position is a plus
Benefits
- Free products and performance bonuses
- Creative and supportive work environment
- Opportunities for growth in the beauty and e-commerce industry
- Direct involvement in campaigns and brand growth strategies
- Opportunities to develop skills in content and digital marketing