About This Role
This Content Strategist role focuses on developing and executing a comprehensive content strategy for the company's executives. The role involves extensive research, content planning, coordination with writers and stakeholders, and editorial review to ensure high-quality, relevant, and timely content across various platforms.
Responsibilities
- Build and maintain a monthly topic bank, grounded in industry trends, regulatory developments, competitor activity, and platform algorithm shifts
- Monitor relevant topics across enterprise customer data management, MDM, PII, data privacy, DPDP Act, GDPR, and related areas and translate them into actionable post angles
- Identify the right topics based on their content pillar, audience, and the month's focus
- Ensure topics are timely, relevant, and differentiated, not generic or recycled
- Own the monthly content calendar: mapping topics to days, platforms, and formats for both executives
- Plan the publishing rhythm across LinkedIn, Twitter/X, Medium, and the Posidex website Blog following the fixed weekly structure
- Coordinate content planning by deciding the pillar, angle, and publish window each month
- Ensure the calendar is always 3-4 weeks ahead so the writing and approval process never stalls
- Write clear, detailed content briefs for each post covering the topic, angle, key points, reference articles, and voice/tone guidance
- Coordinate the review and approval cycle between the content writer, the executives, and internal stakeholders
- Track each piece through drafting, review, approval, scheduling, and publish flagging delays before they become problems
- Manage the shared content tracker and keep it accurate and up to date at all times
- Review all drafted content checking for accuracy, tone, clarity, and alignment to the brief
- Provide clear, constructive written feedback to the content writer, not just flagging issues but suggesting how to fix them
- Ensure every post sounds as per the tone of voice, not like a press release or a marketing brochure
- Maintain a consistent editorial standard across all content, platforms, and months
- Track engagement metrics across various platforms on a monthly basis
- Identify what is working, what is not, and why and bring specific recommendations to improve
- Adjust topic banks, pillar focus, or posting frequency based on data, not gut feel
- Maintain a running log of post performance to inform long-term strategy
Requirements
- 4 years of experience in content strategy, editorial planning, or B2B content marketing
- Strong editorial instincts: able to read a draft and immediately know what is off and how to fix it
