About This Role
This high-ownership role involves owning content strategy, writing, and creative ideation for a fast-growing luxury travel brand. You will turn audience insights into compelling content that builds the brand, engages the right customers, and drives growth, working with freelancers for production support when needed. It suits someone comfortable in startup environments who can think strategically, write exceptionally well, and turn ideas into action without constant direction.
Responsibilities
- Build and execute a content strategy aligned with brand positioning, audience needs, and business goals, with a focus on US and UK audiences
- Develop original content ideas, campaign concepts, creative angles, and storytelling that make the brand stand out
- Research customers, competitors, and market trends to identify relevant content opportunities and understand what resonates with the target audience
- Write compelling copy across social media, campaigns, landing pages, email, blogs, and other relevant channels, balancing brand storytelling with conversion
- Build content calendars and take ownership of ideas from initial concept and briefing through to publishing and iteration
- Work with freelance writers, designers, videographers, and editors to bring ideas to life, maintaining creative direction and quality without needing to handle every production task yourself
- Identify opportunities across social media, organic search, creators, partnerships, and emerging platforms to expand the brand's reach
- Track content performance, use audience insights to understand what works, and continuously improve ideas, formats, and messaging
- Experiment with new content formats, creator-led initiatives, and AI tools to improve content creation, distribution, and business impact
Requirements
- 4+ years of experience in content marketing, content strategy, brand storytelling, or a related marketing role, with hands-on experience marketing to US and/or UK audiences
- Strong writing skills, able to adapt tone and messaging across channels, from brand storytelling to conversion-focused copy
- Strong creative instincts, able to independently develop original content ideas, campaign angles, and narratives rather than simply execute briefs
- Understanding of how content contributes to business outcomes such as brand awareness, qualified traffic, customer acquisition, and conversions
- Self-driven, organised, and resourceful, able to build a content roadmap, manage execution, and brief freelancers effectively without needing constant direction
Nice to have:
- Experience in travel, hospitality, luxury, premium consumer, or other high-value products and services
- Experience marketing to affluent, aspirational, or high-intent audiences, or working with membership, subscription, or marketplace businesses
