About This Role
This Content Strategist role combines creative thinking with hands-on expertise in digital and performance marketing. The individual contributor will own the marketing lifecycle end-to-end, from strategy and content creation to campaign execution, distribution, performance analysis, and continuous optimisation. The role involves close collaboration with the Marketing Head, existing team leads, and cross-functional teams across business, product, and sales, and suits a proactive, execution-focused, and data-driven candidate comfortable in a fast-paced startup environment.
Responsibilities
- Develop and execute OneRoot's content strategy across social media, website, email, and product communication channels
- Create high-quality content across multiple formats, including long-form articles, social media content, scripts, infographics, case studies, newsletters, and campaign creatives
- Develop and manage a structured content calendar aligned with business objectives, campaigns, and commodity cycles
- Establish and maintain a consistent brand voice and messaging across different audiences, including farmers, B2B buyers, investors, and other stakeholders
- Plan, launch, monitor, and optimise paid campaigns across Meta, Google, LinkedIn, and other relevant platforms
- Own key performance marketing metrics such as CPC, CPL, CTR, conversion rate, and ROAS
- Identify opportunities to improve campaign performance through creative, audience, copy, placement, and budget optimisation
- Drive organic growth through SEO, community engagement, content distribution, and strategic digital presence
- Plan and execute WhatsApp, email, and SMS campaigns targeting farmers, aggregators, B2B buyers, and other relevant audiences
- Collaborate with the sales team to develop demand-generation campaigns and lead-nurturing initiatives
- Build and maintain dashboards to track content, campaign, and channel performance
- Analyse data from Google Analytics, Meta Business Suite, advertising platforms, and other marketing tools
- Identify trends, insights, and areas of improvement and translate them into actionable marketing strategies
- Prepare regular performance reports and present key insights and recommendations to the Marketing Head
- Conduct A/B testing across creatives, messaging, audiences, landing pages, and campaigns to continuously improve marketing efficiency
- Work closely with the Marketing Head, existing team leads, and cross-functional teams to align marketing initiatives with business and product objectives
- Collaborate with sales and business teams to support lead generation, customer acquisition, and market expansion
- Support marketing initiatives related to Vietnam operations and international market expansion
