Content Strategist

About This Role

This role is for a creative and analytical Content Strategist who will develop and execute content strategies to help clients achieve their marketing objectives. The ideal candidate understands audience behavior, digital marketing trends, and SEO best practices, and can collaborate with cross-functional teams to create impactful content across multiple platforms.

Responsibilities

• Develop and implement content strategies aligned with client goals and brand positioning
• Create content calendars and oversee content production across websites, blogs, social media, email campaigns, and digital marketing initiatives
• Conduct audience, competitor, and keyword research to identify content opportunities
• Collaborate with designers, copywriters, social media, SEO, and performance marketing teams to deliver integrated campaigns
• Review and edit content to ensure consistency in tone, quality, and brand messaging
• Monitor content performance using analytics tools and optimize strategies based on insights
• Stay updated on industry trends, emerging platforms, and content marketing best practices
• Present content strategies, ideas, and performance reports to internal teams and clients

Requirements

• Bachelor's degree in Marketing, Mass Communication, Journalism, English, or a related field
• 3–5 years of experience in content strategy, content marketing, or digital marketing, preferably in a marketing agency
• Strong understanding of SEO, content marketing, and social media platforms
• Excellent writing, editing, and proofreading skills
• Experience with content management systems (CMS) and analytics tools such as Google Analytics
• Ability to manage multiple client accounts and meet deadlines in a fast-paced environment
• Strong communication, presentation, and stakeholder management skills