About This Role
This Content Strategist role involves developing content frameworks that connect business goals with audience needs and marketing funnel stages. It suits a professional who can research customer personas, identify content gaps, and establish editorial priorities across various content formats. The role requires collaboration with content teams to translate strategic plans into practical deliverables.
Responsibilities
- Develop content frameworks that connect business goals with audience needs and marketing funnel stages
- Research customer personas, search intent, industry developments, competitor content, and audience questions
- Identify content gaps and opportunities across paid advertising, long-form videos, short-form videos, articles, and website pages
- Establish content pillars, messaging themes, and editorial priorities for different audience segments
- Build content calendars that align topics, formats, campaign schedules, and intended outcomes
- Develop creative directions and messaging angles for Facebook advertising concepts
- Prepare strategic briefs for writers, designers, and video producers, including audience, objectives, key messages, and calls-to-action
- Recommend long-form video topics, short-form content concepts, and article subjects based on audience relevance and marketing needs
- Conduct keyword research and establish SEO content priorities for articles and website pages
- Evaluate existing content to identify opportunities for updates, repurposing, expansion, or improved relevance
- Review content performance and use insights to refine future topics, formats, and messaging
- Collaborate with the content team to ensure strategic plans are translated into clear, practical deliverables
- Present monthly findings and recommendations on content opportunities, successful themes, and future priorities
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, Digital Marketing, or a related field
- Experience in content strategy, content marketing, SEO strategy, editorial planning, or digital marketing
- Strong understanding of audience research, customer personas, search intent, and funnel-based content planning
- Ability to identify meaningful content opportunities from customer insights, keyword data, market trends, and competitor analysis
- Experience preparing content briefs and providing strategic direction to writers and creative teams
- Knowledge of SEO, keyword research, topic clustering, and content optimization
- Understanding of how advertising creatives, video, articles, and website copy support different marketing objectives
- Strong analytical and critical-thinking skills
