Content Strategist

About This Role

This role is for a Content Strategist who will transform brand strategy into effective content systems, defining what is communicated, where, to whom, and how often, while also measuring its impact. The strategist will bridge the gap between the Insight & Strategy, Creative, Media, and Account teams, translating positioning and audience insights into actionable content architectures, editorial plans, and channel playbooks.

Responsibilities

• Build content strategies from the brief up, turning brand positioning, message hierarchies, and audience research into content pillars, audience-by-journey-stage maps, and channel roles for each client
• Own editorial planning, building and managing content calendars across owned, earned, and social channels, balancing always-on content with campaign moments
• Audit and diagnose, conducting content audits, competitive content reviews, and gap analyses to create clear recommendations
• Write and shape content, drafting and editing web, social, email, blog, and long-form content, and guiding copywriters and designers on intent, audience, and format
• Connect content to performance, defining KPIs for content programs, partnering with Media and Analytics on measurement, and reporting on effectiveness and necessary changes
• Lead search and discoverability thinking, applying SEO fundamentals and adapting to AI-driven search to ensure clients' content is found by both people and answer engines
• Develop voice and governance, creating and maintaining brand voice guidelines, messaging frameworks, and content governance models that client teams can actually use
• Present and persuade, presenting content strategies and results to clients with clarity and a point of view, including presentations to senior stakeholders
• Use AI responsibly, applying generative AI tools in research ideation, drafting, and workflow within agency and client data policies, with human judgment applied to every output

Requirements

• Approximately 4+ years of relevant experience in content strategy, content marketing, editorial, digital strategy, or a related field; agency experience preferred
• A portfolio showing strategic thinking, including frameworks, plans, audits, and the results they drove
• Excellent writing and editing skills across formats and voices
• Experience with CMS platforms, social sentiment and listening platforms (such as Meltwater, Cision, or Sprout Social), and content/project management tools
• Ability to manage multiple clients and deadlines without losing quality
• Comfort translating research and data into clear, plain-language recommendations
• A bachelor's degree in marketing, communications, journalism, or a related field, or equivalent professional experience

Specialized Skills: