Creating and implementing a comprehensive content strategy across various digital channels is the core of this role, supporting brand awareness, audience growth, and lead generation. The Content Strategist will manage the entire content production process, from ideation to optimization, and collaborate with internal teams to transform company stories and events into valuable content.
Responsibilities
Develop and implement a comprehensive content strategy across social media, the company website, blog, email, and other digital channels
Build content strategies that support brand awareness, audience growth, website traffic, lead generation, and overall business objectives
Establish a clear content calendar and manage the entire production process, from ideation and creation to editing, publishing, and optimization
Identify new content opportunities based on audience interests, trends, search behavior, company priorities, and business goals
Collaborate closely with internal teams to identify stories, updates, events, and opportunities that can be transformed into valuable content
Create and manage content for Instagram, Facebook, LinkedIn, TikTok, and other relevant platforms
Develop original Reels, TikToks, Stories, carousels, short-form videos, captions, visuals, and other social media content
Produce content that highlights the brand, properties, employees, office culture, residents, communities, events, and company stories
Support or lead corporate, office, community, and industry events, transforming them into engaging social media content
Identify everyday moments and experiences that can become authentic and impactful stories
Stay up to date with trends, emerging formats, platform updates, and new content opportunities
Tailor content to each platform rather than simply reposting the same material across all channels
Develop compelling stories that make the company feel more human, approachable, and memorable
Discover interesting stories within the company, properties, communities, employees, and customers
Transform complex information into simple, engaging, and easy-to-understand content
Create attention-grabbing hooks, headlines, captions, scripts, and storytelling concepts
Balance creativity with the brand's voice, company values, and business objectives
Develop and manage content for the company website and blog
Write and optimize website pages, blog posts, landing pages, FAQs, property-related content, career pages, and other digital content
Identify content opportunities that can increase website traffic and support lead generation
Regularly review existing website content and identify areas for improvement
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Collaborate with web developers, designers, and external agencies to ensure content is properly integrated and optimized
Develop and implement content strategies to improve organic search visibility, website traffic, and qualified lead generation
Apply hands-on experience in website SEO (Search Engine Optimization) and GEO (Generative Engine Optimization)
Optimize website content using WordPress or other content management systems (CMS)
Optimize page titles, meta descriptions, headings, URLs, internal links, image alt text, content structure, and other on-page SEO elements
Demonstrate strong knowledge of keyword research, search intent, content structure, and topic clusters
Identify questions and topics that potential customers are searching for and transform them into useful content
Understand GEO and how to structure content so it can be discovered, understood, and cited by AI-powered search and answer engines
Continuously optimize existing content based on search performance and evolving search behavior
Monitor SEO and GEO performance and identify opportunities for improvement
Collaborate with developers or external agencies when technical SEO improvements are required
Develop and execute a social media growth strategy to increase audience reach, engagement, brand awareness, website traffic, and lead generation
Establish monthly and quarterly growth objectives for content and social media
Track key performance indicators (KPIs), including reach, engagement, follower growth, website traffic, leads, and conversions
Test different creative concepts, formats, hooks, messaging, posting times, and content strategies
Use analytics and performance data to understand what works and why
Turn successful content ideas into repeatable strategies
Focus on measurable business results, not just likes and followers
Use AI tools such as ChatGPT and AI-powered image and video generators to brainstorm ideas, conduct research, develop concepts, write scripts, create storyboards, and streamline content production
Explore new AI tools and technologies that can improve the quality and efficiency of content creation
Use AI strategically while maintaining authenticity, accuracy, creativity, and brand consistency
Experiment with AI-powered content research and optimization techniques
Requirements
Bilingual proficiency in French and English, both written and spoken
Experience in content strategy, social media, digital marketing, content marketing, or a similar role
A genuine passion for social media, content creation, storytelling, and digital marketing
Excellent writing, communication, and storytelling skills
Strong knowledge of Instagram, Facebook, LinkedIn, TikTok, and other social media platforms
Experience creating content for social media and websites
Hands-on experience with SEO and GEO optimization
Experience managing website content using WordPress or another content management system (CMS)
Strong understanding of SEO fundamentals, keyword research, search intent, and on-page optimization
Understanding of how AI-powered search is changing the way people discover information
Experience with tools such as ChatGPT, Canva, CapCut, and other AI-powered and content creation tools
Experience with analytics and SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Google Keyword Planner, or similar platforms
Strong creative instincts and a keen eye for attention-grabbing content
Ability to transform simple ideas, events, and everyday experiences into compelling stories
An analytical mindset and the ability to connect content performance to business objectives
Strong organizational skills, a proactive attitude, and the ability to work independently
Comfortable working on-site at properties and events to capture photos, videos, and real-life experiences for content creation
Curiosity about emerging technologies, trends, and AI tools
Nice to have:
Experience in real estate, property management, residential rentals, or a related industry
Experience with Meta advertising (Facebook and Instagram)
About the Company
Gestion Zagora is a young, dynamic, and rapidly growing company specializing in residential property management. With over five years of experience, the company owns and manages several residential rental properties, primarily located in Montreal, the South Shore, Gatineau, and Quebec City.
