Content Strategist

About This Role

This content strategist position at The Red Hats involves shaping and executing data-driven content strategies across digital channels. The role focuses on aligning content with business goals, improving brand visibility, and driving measurable engagement and conversions for clients across multiple industries.

Responsibilities

• Develop and execute comprehensive content strategies for websites, blogs, landing pages, and digital campaigns
• Conduct audience research and market analysis to identify content opportunities
• Collaborate with SEO specialists to optimize content for search engines and organic growth
• Create content frameworks, editorial calendars, and messaging guidelines
• Analyze content performance metrics and continuously improve strategy based on data
• Work with designers and developers to ensure content aligns with UX/UI and brand identity
• Oversee content quality, tone, and consistency across all digital platforms
• Support marketing campaigns with strategic storytelling and conversion-focused messaging

Requirements

• Bachelor
• 3+ years of experience in content strategy, digital marketing, or copywriting
• Strong understanding of SEO, analytics tools (Google Analytics, SEMrush, etc.)
• Experience working in a digital agency or fast-paced marketing environment
• Excellent writing, editing, and storytelling skills
• Ability to translate business goals into effective content strategies
• Familiarity with CMS platforms (WordPress, Webflow, etc.)
• Strong analytical and problem-solving mindset

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Paid time off
• Referral program
• Vision insurance