About This Role
This role involves developing creative content ideas and strategies across various media, with a strong focus on digital platforms and AI-driven creative workflows. The strategist will plan content, write creative copy in both Arabic and English, and help explore how AI can enhance client work.
Responsibilities
- Develop creative content ideas, campaign concepts, and storytelling directions for social media, commercial videos, brand campaigns, AI-generated visuals, AI video concepts, and print media
- Create engaging content strategies for Instagram, TikTok, and other digital platforms based on each client’s brand, audience, objectives, tone of voice, and market positioning
- Support the creation of content calendars, monthly content directions, campaign plans, creative decks, and client presentations
- Translate client objectives into practical content plans, creative concepts, campaign directions, and production-ready briefs
- Use AI tools and creative technologies to support content ideation, mood boards, visual references, AI-generated assets, AI video concepts, image directions, and creative presentations
- Support AI-assisted creative workflows, including idea generation, image references, AI visuals, AI video concepts, prompt directions, and creative experimentation
- Research and stay updated on AI creative trends, AI tools, AI video generation, AI photo generation, and new production methods
- Help the team explore how AI can improve the speed, quality, creativity, and presentation of client work
- Write scripts, captions, taglines, hooks, content pillars, campaign messages, commercial concepts, and creative copy in both Arabic and English
- Ensure all content is adapted properly for Arabic and English audiences, with strong cultural understanding and natural language use
- Develop storytelling approaches for short-form videos, social media campaigns, commercial videos, and branded content
Requirements
- Strong cultural understanding and natural language use in Arabic and English