About This Role
This role is for a Creative Strategist who can combine strategy, creativity, internet culture, and consumer insights to develop ideas and campaigns that make brands stand out. The ideal candidate will have a strong understanding of social media and digital culture, excellent creative thinking, and problem-solving abilities.
Responsibilities
- Understand client briefs, brand objectives, target audiences, and campaign requirements
- Develop creative concepts, campaign ideas, content strategies, and communication directions
- Turn brand objectives into ideas that are culturally relevant and platform-friendly
- Work closely with the Meme Marketing, Influencer Marketing, Content, Social Media, and Design teams
- Research trends, pop culture, internet conversations, competitors, and audience behaviour
- Identify opportunities for brands to participate in trending conversations
- Develop creative hooks, campaign narratives, content pillars, and strategic directions
- Create campaign concepts and present ideas internally and to clients
- Translate insights into clear and actionable creative briefs for execution teams
- Participate in brainstorming sessions and contribute fresh, unconventional ideas
- Review creative outputs and ensure they are aligned with the campaign strategy and brand tone
- Analyse campaign performance and identify learnings for future campaigns
- Stay updated with emerging social media formats, creator trends, memes, and digital culture
Requirements
- 1–3 years of experience in Creative Strategy, Brand Strategy, Social Media, Advertising, Content Strategy, or a similar role
- Strong understanding of social media and digital culture
- Excellent creative thinking and problem-solving abilities
- Ability to connect brand objectives with cultural trends and consumer behaviour
- Strong understanding of Instagram, YouTube, X, and other major social platforms
- Excellent communication and presentation skills
- Ability to explain why an idea works—not just what the idea is
- Strong research and analytical skills
- Ability to work on multiple campaigns and deadlines simultaneously
- A strong sense of humour and curiosity about what's happening on the internet is definitely required!
Nice to have:
- Knowledge of meme marketing and influencer marketing
About the Company
At Seed Media, creativity isn't limited to traditional advertising; you'll work at the intersection of brands, memes, influencers, internet culture, and social media. You’ll get the opportunity to work on exciting campaigns, collaborate with creative teams, interact with brands, and turn random internet observations into actual marketing ideas.
