About This Role
This Content Strategist role is for a strategic thinker who can develop content frameworks, shape messaging architecture, and guide how ideas come to life across various channels and audiences. The position involves leading content strategy for a complex, multi-brand account while also providing strategic support across other accounts and to agency leadership.
Responsibilities
- Lead content strategy for a major multi-brand foundation engagement, defining how the client tells its story across a fragmented portfolio of brands
- Develop a content strategy and website content framework covering core pages, aligned to user journeys and key audience segments
- Write and shape page-level messaging guidance and core website content in collaboration with brand strategy and UX partners
- Collaborate closely with the account, strategy, and creative teams and the digital platform partner throughout Foundation planning and execution
- Serve as a content strategy resource across other accounts as capacity allows
- Support agency leadership on thought leadership, positioning, and strategic content initiatives
- Bring a point of view to how behavioral science and Creative Psychology principles can inform content strategy across verticals
- Help establish content strategy best practices and frameworks that can be applied across the agency's client portfolio
Requirements
- 6-10 years of experience in content strategy, preferably with agency or consulting experience
- Demonstrated ability to build content frameworks, messaging architecture, and content systems
- Strong understanding of how content connects to brand strategy, user journeys, and business objectives
- Working knowledge of SEO best practices and how to build content that performs in both traditional search and AI-driven discovery (GEO - generative engine optimization)
- Experience working on complex, multi-stakeholder engagements with multiple audiences and channels
- Comfort operating across B2B and B2C contexts
- Excellent written communication and the ability to translate strategic thinking into clear, compelling content direction
- Collaborative working style, partnering effectively with creative, account, and strategy teams
- Able to work independently in a remote environment with minimal oversight
Nice to have:
- Familiarity with behavioral science, consumer psychology, or research-informed messaging strategy
- Experience in food service, commercial refrigeration, B2B distribution, or adjacent verticals
Important Details
- Work format: Remote (Southeast preferred)
- Employment type: freelance or full-time employee, depending on fit and preference