About This Role
This role is for a Content Strategist to own the strategy, system, and scoreboard for a growing portfolio of social pages outside the main brand handle, including topic-led, audience-led, and regional pages. The successful candidate will provide a consistent approach to page existence, objectives, creator briefing, and performance measurement, making content decisions sharper for other teams.
Responsibilities
- Define the mandate for each page, including audience, positioning, content pillars, and specific brand or non-brand objectives
- Evaluate existing pages and propose new ones based on strategic fit and performance
- Build briefing formats, calendar structures, content frameworks, and review rituals for regional and central teams
- Translate strategy into clear briefs that creators and regional teams can execute independently
- Own the reporting layer across pages, defining metrics, building dashboards, and managing review cadences
- Identify patterns in content performance, such as effective formats, converting hooks, and regional successes
- Translate insights into actionable changes for content creation processes
- Set and defend growth targets for each page and diagnose performance misses
Requirements
- 2–5 years of experience in content, social, or growth, ideally managing multiple accounts simultaneously and understanding their interrelationships
- Experience building or scaling social pages that were not the main brand handle, such as niche pages, sub-brands, creator-led accounts, community pages, meme or topical pages, or deliberately grown personal pages
- Comfort with the distinction between brand and non-brand objectives and the judgment to align pages with appropriate objectives
- Fluency in analytics, with the ability to quickly diagnose issues within a channel's data
- Strong written communication skills, as influence will primarily be through documents that guide others
- Experience working with regional or multi-language teams is a strong plus (Hindi, Marathi, Tamil, Kannada, and Telugu)
About the Company
NIAT runs a growing portfolio of social pages outside the main brand handle.
