Content Strategist

About This Role

The Content Strategist develops creative concepts and storytelling ideas for KOL, influencer, and branded content campaigns. This role suits someone who can balance brand messaging with authentic creator styles while collaborating with various teams to support product launches and marketing initiatives.

Responsibilities

• Develop creative concepts, content angles, and storytelling ideas for KOL, influencer, and branded content campaigns.
• Write and refine KOL scripts, talking points, and creative briefs.
• Collaborate with Brand Marketing to support product launches, seasonal campaigns, and integrated marketing initiatives.
• Create content strategies based on consumer insights, platform trends, competitor analysis, and campaign objectives.
• Ensure content is optimized for platforms such as TikTok, Instagram, Facebook, and YouTube.
• Work closely with Creative, KOL, Affiliate, and Production teams throughout content planning and execution.
• Review and provide feedback on content to ensure quality and brand consistency.
• Monitor content performance and recommend creative improvements based on engagement, reach, and conversion data.
• Maintain a library of successful content formats, hooks, messaging frameworks, and best practices for future campaigns.

Requirements

• 1-3 years of experience in content strategy, social media, brand marketing, creative planning, copywriting, or a related role.
• Strong portfolio demonstrating experience in scriptwriting, creative briefs, or branded content development.
• Excellent storytelling, copywriting, and communication skills with the ability to adapt tone across different brands and creators.
• Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and other short-form content platforms.
• Familiarity with influencer/KOL marketing and creator workflows.
• Ability to analyze content performance and translate insights into stronger creative strategies.
• Highly organized, collaborative, and able to manage multiple projects in a fast-paced environment.
• Comfortable using AI tools to enhance research, ideation, and content development.

Benefits

• Opportunities for professional development and training.
• Collaborative work environment with creative teams.

Important Details

• Schedule: Flexible hours in a fast-paced environment.

Application Process

• Submit your application with a strong portfolio demonstrating relevant experience.

About the Company

The company specializes in creating innovative content strategies that engage audiences across various platforms, focusing on influencer and branded content campaigns.