About This Role
This content strategist role involves partnering on how Normal communicates its products and mission, embedding with product, engineering, and research teams to turn frontier work into content. The successful candidate will write about computing categories that have not existed before, working with experts to tell the challenging and multifaceted story of solving the AI energy crisis. The work requires creativity, critical thinking, and a commitment to understanding complex technical domains.
Responsibilities
- Draft and ship external content, including website copy, thought leadership blog posts, product content, social posts, press materials, video scripts, and careers and recruiting copy
- Develop technical narratives, producing whitepapers, product briefs, proposal content, and technical explainers in collaboration with engineers and researchers
- Own brand and message consistency, ensuring published claims are accurate, substantiated, and consistent with approved company language
- Support external engagements by partnering with speakers to build talks, preparing keynote narratives, slide decks, talking points, and briefing documents
- Drive editorial work to publication, building workback plans, sequencing reviewers, keeping stakeholders updated, and escalating issues early
- Coordinate content across Product, Engineering, and GTM, and manage external partners including PR agencies and designers
- Elevate internal communications by partnering with company leaders on content for all-hands and companywide moments
- Provide editorial partnership to engineers, researchers, and leaders on content they originate, strengthening arguments and ensuring consistency of voice and quality
- Advise thought leaders on where and how to share their messages, drafting in their voices when needed
- Contribute to content strategy, surfacing opportunities, proposing new formats and series, and bringing pattern recognition into editorial planning
Requirements
- 5+ years in communications, content strategy, technical writing, science journalism, or a related field, or equivalent experience
- Exceptional original writing and editing, with a portfolio of shipped work
- Technical acumen and curiosity: ability to learn new domains quickly, earn credibility with engineers, understand mechanisms before writing, and contribute thinking while ramping up
- A track record of driving multi-stakeholder deliverables to publication against hard external deadlines, with instincts to run workbacks, sequence busy reviewers, and escalate early
- Comfort engaging on design, thinking about communications artifacts holistically from argument to visual presentation, and partnering closely with brand design
- Meticulous attention to detail and strong judgment with confidential information
