This role is for a strategic and hands-on Content Marketing Manager to help shape and scale the company's B2B content marketing efforts. You will own the development and execution of a content strategy that strengthens brand awareness, establishes thought leadership, communicates technology and solutions, and supports business growth across the marketing funnel. The position involves working closely with senior leaders and cross-functional teams to uncover compelling stories, translate complex business insights into clear narratives, and develop high-impact content for B2B decision-makers.
Responsibilities
Own and execute a comprehensive B2B content strategy aligned with brand positioning, business priorities, go-to-market plans, and the customer journey
Define key content themes, editorial priorities, and annual content roadmaps across awareness, consideration, conversion, and customer engagement
Identify content opportunities through industry trends, competitive intelligence, customer insights, and business performance data
Establish content performance metrics and continuously optimize the strategy based on audience engagement, lead generation, and pipeline contribution
Develop compelling, insight-led content that establishes the brand and executives as trusted voices in the B2B travel and technology industry
Lead the creation of thought leadership articles, industry reports, whitepapers, case studies, customer success stories, blog posts, and executive LinkedIn content
Proactively identify and develop compelling stories by working with internal experts, commercial teams, and external partners
Translate complex technology, product capabilities, data, and business insights into clear, differentiated narratives tailored to senior B2B audiences
Partner with Product, Sales, and Strategy teams to articulate compelling value propositions, product differentiation, and customer benefits
Develop high-impact sales and marketing assets, including product one-pagers, solution narratives, case studies, website content, and partner-facing presentations
Support go-to-market initiatives and product launches with content that drives awareness, consideration, and commercial engagement
Ensure content addresses customer pain points and supports business development and sales conversations
Lead the end-to-end development of high-impact executive presentations for industry conferences, flagship events, partner summits, and strategic engagements
Partner directly with senior executives to develop compelling storylines, synthesize complex information, and translate strategic priorities into clear, persuasive narratives
Coordinate cross-functional inputs, reconcile stakeholder feedback, and deliver executive-ready content under tight timelines
Maintain a high standard of storytelling, message clarity, and visual communication in collaboration with creative teams
Millions of jobs, with real people getting hired every day
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1,000,000+
Tailored applications submitted
Manage end-to-end content production, from ideation, research, and briefing to development, stakeholder approvals, and publication
Work collaboratively across Product, Sales, Marketing, Strategy, and other teams to align content with business priorities and audience needs
Manage external agencies, freelancers, and creative partners, providing clear briefs and actionable editorial feedback
Leverage AI tools and scalable content workflows to improve efficiency, quality, and speed of execution while maintaining strong editorial standards
Ensure consistency of messaging, tone of voice, and content quality across channels and formats
Requirements
6–8 years of relevant experience in B2B content marketing, content strategy, or product marketing, preferably within SaaS, technology, platform, or marketplace businesses
Proven experience independently developing and executing content strategies, defining editorial priorities, and connecting content initiatives to business objectives
Strong writing, editing, research, and synthesis capabilities, with a portfolio demonstrating high-quality thought leadership, case studies, and B2B marketing content
Ability to understand complex business models, commercial strategies, product value propositions, and customer needs, and translate them into compelling content
Demonstrated experience developing senior executive presentations, translating complex ideas into impactful narratives, and engaging confidently with senior leadership
Proven ability to influence and collaborate with cross-functional teams and senior stakeholders, navigate competing priorities, and drive projects forward without direct authority
Strong ownership, attention to detail, and ability to manage multiple projects independently in a fast-paced environment
Ability to use research, customer insights, and performance data to inform content decisions and measure effectiveness
Hands-on experience leveraging generative AI tools to accelerate research, content development, editing, and workflow efficiency while maintaining accuracy and originality
Excellent English communication skills, both written and verbal, with the ability to communicate effectively with global teams and senior business audiences
Nice to have:
Experience in travel technology, e-commerce, digital marketplaces, or B2B partnership ecosystems
Experience developing content for industry conferences, executive thought leadership programs, or large-scale B2B events
Familiarity with SEO, content distribution, CRM, marketing automation, and content performance analytics
Experience building content processes and scalable editorial workflows in a growing organization
Important Details
Relocation provided
About the Company
Agoda is an online travel booking platform for accommodations, flights, and more. It builds and deploys cutting-edge technology that connects travelers with a global network of hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings [NASDAQ: BKNG], Agoda has a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Through technology, experimentation, and ownership, Agoda strives to make travel easy and rewarding for everyone.
