About This Role
Managing content strategy across holiday packages, tours, attractions, and cruises is the core of this role, where content serves as a growth and conversion lever. This position suits a content lead with strong people leadership skills, customer understanding, and an instinct for emerging trends, who can combine content craft with AI-led scaling to build content that helps customers discover, decide, and book travel experiences.
Responsibilities
- Define and drive the overall content strategy for Holiday Packages, Tours & Attractions, and Cruise
- Identify customer needs, content gaps, and opportunities across these businesses, and initiate new projects based on customer insights, market trends, and industry benchmarks
- Lead a team of writers, editors, and analysts to develop accurate, persuasive, and user-centric content across the app, website, post-sales communication, and other customer touchpoints
- Manage content production and end-to-end project execution, ensuring high quality, timely delivery, and adherence to content guidelines across team members, agencies, and third-party stakeholders
- Translate complex travel products, inclusions, itineraries, and experiences into clear, engaging, and customer-friendly content across short and long-form formats
- Partner with key stakeholders including Category, Product, SEO, Marketing, and Business Development to deliver content requirements and support business priorities
- Ensure consistency across content in terms of style, format, tone, imagery, and videos, while maintaining factual accuracy and alignment with MakeMyTrip's brand communication principles
- Apply industry best practices, competitive benchmarking, and customer insights to identify ideas that improve content strategy, customer experience, and funnel efficacy
- Monitor and analyse content performance indicators and customer signals to identify opportunities for continuous improvement
- Explore and implement AI-led tools and workflows to improve content quality, productivity, scalability, and operational efficiency
Requirements
- Master's degree in English, Mass Communication, Journalism, or a related field
- 10+ years of experience in content, editorial, brand, digital, or related roles, with significant experience in customer-facing content
- 3+ years of experience managing and developing teams
- Strong understanding of content strategy, brand communication, customer journeys, and digital experiences
- Demonstrated ability to connect content with business metrics, customer behaviour, and conversion
- Strong writing, editing, storytelling, and communication skills
- Experience working cross-functionally with Product, Marketing, SEO, Analytics, and Business teams
- Strong working knowledge of AI tools and emerging content technologies, with a demonstrated curiosity to experiment, build, and scale
