About This Role
Leading, building, and scaling the content function at LoansJagat is the core of this role, with a focus on driving brand awareness, organic growth, customer engagement, and business impact. The Content Team Lead will create a strong, performance-driven content ecosystem that simplifies complex financial topics and delivers high-quality, SEO-optimized content across all digital platforms. This position suits a candidate with strong expertise in content strategy, team leadership, SEO, editing, and digital content management, who can translate complex financial concepts into simple, clear, and customer-friendly content, ensuring every piece of content contributes to brand visibility, organic growth, customer engagement, and measurable business outcomes.
Responsibilities
- Lead, mentor, and manage a team of content writers, editors, and freelancers
- Develop and execute a scalable content strategy aligned with brand, SEO, marketing, and business objectives
- Plan, assign, review, and optimize content across blogs, websites, landing pages, product pages, social media, email campaigns, and other digital channels
- Ensure all content is accurate, engaging, SEO-optimized, and aligned with the LoansJagat brand voice
- Collaborate closely with SEO, Marketing, Product, Design, and Business teams to deliver impactful content campaigns
- Own and manage the content calendar, ensuring timely execution of all content initiatives
- Conduct quality checks for grammar, tone, readability, factual accuracy, and brand consistency
- Monitor content performance and use analytics and SEO insights to improve traffic, engagement, rankings, and conversions
- Conduct competitor and industry research to identify new content opportunities and growth areas
- Stay updated on SEO trends, search behavior, fintech developments, and content best practices
- Build efficient content workflows to improve team productivity, quality, and turnaround time
- Drive continuous improvement in content processes, standards, and output quality
Requirements
- Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field
- 4+ years of experience in content writing, editing, content strategy, or digital content
- Excellent writing, editing, proofreading, and communication skills
- Strong understanding of SEO, keyword research, search intent, and content marketing
- Experience creating content for websites, blogs, landing pages, and digital marketing campaigns
- Strong stakeholder management and project management skills
- Familiarity with CMS platforms, Google Analytics/Search Console, SEO tools, and AI-assisted content tools
- Prior experience in Fintech, BFSI, lending, personal finance, or financial services will be an added advantage
