About This Role
This paid position offers an exciting opportunity to lead content strategy and execution across multiple digital platforms. You will oversee the creation, management, and optimization of engaging content that aligns with the brand voice and marketing objectives. Your expertise will drive increased audience engagement, enhance the online presence, and support overall marketing goals through compelling storytelling and effective content management.
Responsibilities
- Develop and implement comprehensive content strategies that support brand awareness, lead generation, and customer engagement across websites, social media, email campaigns, and other digital channels
- Manage the end-to-end content creation process, including copywriting, editing and content publishing using content management systems
- Collaborate with marketing teams to craft compelling white papers, case studies, blog posts, social media campaigns, and e-commerce product descriptions that resonate with target audiences
- Ensure consistency in brand voice and visual identity by utilizing Adobe Creative Suite tools including Photoshop and other graphic design software
- Monitor content performance through analytics data; adjust strategies accordingly to improve engagement rates and conversion metrics
- Migrate legacy pages to new standards following established content architecture
- Support the production of training and resources to empower users to manage content through self-service tools
Requirements
- Strong copywriting and editing skills with an eye for detail; ability to craft clear, engaging messages tailored to diverse audiences
- Proven experience in content management or digital marketing roles with a strong portfolio demonstrating successful campaigns
- Skilled in Adobe Photoshop, Adobe Creative Suite (including video editing), HTML/CSS basics for web editing purposes
- Hands-on experience with WordPress or other content management systems; familiarity with e-commerce platforms is a plus
- Ability to develop content strategies aligned with broader marketing goals; experience in B2B marketing is advantageous
- Familiarity with digital marketing concepts including email marketing campaigns, marketing automation tools, videography basics, photography skills, and content optimization techniques