About This Role
This senior content role is responsible for shaping and producing high-quality thought leadership and commercial content across text, video, and visual formats for both Storyful's Intelligence and News audiences. It owns the full content lifecycle, from story identification and editorial planning through to packaging for web, social, and sales, with a strong emphasis on clarity, authority, accuracy, and brand voice. The ideal candidate brings a rigorous editorial sensibility, experience translating complex intelligence and product narratives into compelling content, hands-on multimedia production skills, and the ability to work across formats and business lines in a fast-moving environment.
Responsibilities
- Lead editorial planning across Intelligence and News content pillars, defining themes, formats, and cadence in alignment with core business priorities including brand building, pipeline development, and customer engagement
- Produce and commission long-form and short-form content including reports, POVs, blogs, and executive briefings, briefing internal and external contributors as needed
- Extract and develop executive quotes, data insights, and thought leadership angles from research and product materials
- Repurpose and package content for web, sales, and social distribution, ensuring each format is optimised for its channel and audience
- Prioritize high-impact, reusable content that can be deployed across campaigns, sales conversations, and executive engagement
- Act as the editorial guardian for Storyful's brand voice, tone, and messaging, reviewing and approving outward-facing content and flagging inconsistencies before publication
- Edit, fact-check, and QA content produced across the marketing team, ensuring accuracy and alignment with brand guidelines
- Maintain and evolve tone-of-voice documentation, messaging frameworks, and content standards in partnership with the Head of Marketing & Growth
- Uphold visual consistency and narrative discipline across all channels and outputs over time
- Lead the development of video concepts and scripts for Intelligence and News audiences, including thought leadership, product, and event content
- Storyboard and plan video shoots, managing pre-production logistics and creative direction
- Manage freelance videographers and editors as required, briefing and quality-assuring their outputs to ensure brand alignment
- Define platform-specific social strategies and own the monthly content calendar in collaboration with the Marketing Coordinator
- Write post copy and brief visuals and video assets for all organic social channels
- Support community management and audience engagement across owned platforms
- Own the freshness and accuracy of content across Storyful's web properties, regularly refreshing, consolidating, or retiring pages to ensure the site reflects current messaging and priorities
