About This Role
Managing content across various marketing channels for clients is the core of this role, encompassing social media, email marketing, websites, and print publications. This position is crucial for ensuring content is published on schedule, maintaining brand consistency, and effectively managing email campaigns. The ideal candidate is a producer, editor, and strategist who can juggle multiple accounts and channels while maintaining meticulous attention to detail.
Responsibilities
- Keep client content calendars current, accurate, and on schedule, coordinating with account leads on upcoming campaigns, events, and seasonal priorities
- Maintain brand consistency across franchise accounts, ensuring voice, visuals, and messaging align with each brand's standards across all locations and channels
- Assist in monitoring platform engagement and respond to comments, messages, and community activity in a timely, on-brand manner
- Own the social media workflow to ensure projects keep moving forward, tracking edits, comments, and approvals, and notifying appropriate team members
- Track content performance and surface insights and recommendations to account leads and clients
- Build, schedule, and send client and internal email campaigns and newsletters, including copy assembly, formatting, list management, and QA
- Coordinate email content with broader editorial calendars so messaging stays aligned across channels
- Monitor deliverability and engagement metrics and recommend improvements
- Support the team with design work ranging from client presentations to one-off projects such as ad creative, using established brand guidelines and templates
- Prepare and format design assets to spec for print, digital, and advertising placements
- Stay responsive to client emails, requests, and approvals, keeping turnaround times short and expectations clear
- Flag risks, delays, or scope questions to account leads early
- Create graphic content for client websites, including blog cover images, home page imagery, banners, and other on-site visuals, consistent with each client's brand standards
- Coordinate website graphics with social, email, and print channels so visual identity stays consistent
- Support print and long-form deliverables across the client portfolio, including fundraising materials, annual reports, brochures, and other collateral, from content gathering and copy through proofing and production handoff
- Coordinate with designers, printers, and clients to keep print projects on spec, on brand, and on deadline
Requirements
- 6+ years of experience in social media management, content marketing, or a related role
- Agency or multi-account experience strongly preferred
- Hands-on experience with social media scheduling and management tools, and with email marketing platforms (e.g., Klaviyo, Mailchimp, Service Minder or similar)