About This Role
This senior management role is responsible for the strategic direction, governance, and enterprise-wide delivery of content across Elder Abuse Action Australia (EAAA). As the national peak body for elder abuse, EAAA requires a cohesive, national content ecosystem that strengthens its voice, advances advocacy objectives, and drives awareness, prevention, and response to elder abuse. The position ensures EAAA's content influences public discourse and policy, builds capability across sectors, reaches and empowers older people and communities, and supports national alignment with the National Plan to End the Abuse and Mistreatment of Older People 2026
Responsibilities
- Lead the development and implementation of EAAA
- Align content with organisational strategy, advocacy priorities, and national reform agendas
- Identify and lead proactive content agendas to influence public, media, and policy discourse
- Establish and oversee content governance frameworks, including editorial standards, style guides, approval processes, and risk management protocols
- Ensure consistency, quality, and alignment of content across all programs and outputs
- Provide expert editorial oversight on high-profile or high-risk communications
- Oversee content strategy, integration, and output across all major EAAA platforms, including Compass, Safer Seniors, Lunch & Learn, Conferences and events, Media and public communications, and Policy and advocacy outputs
- Ensure alignment across channels
- Drive content integration and amplification
- Lead the atomisation and repurposing of core content into diverse formats
- Develop content across all EAAA platforms
- Generate EAAA's own content through interviewing experts, members, or reviewing internal/external materials
- Identify where outsourcing content development is appropriate and monitor content generation where external expertise is required
- Agree on the Compass content development plan and oversee its execution by the outsource service provider alongside own content development
- Manage Compass Content Committee or equivalent
- Lead the development of audience segmentation and content approaches across older people, families and carers, allies, bystanders and community members, and frontline professionals
- Ensure content is accessible and inclusive, trauma-informed and culturally safe, and fit-for-purpose across literacy levels and communication formats
- Oversee strategies to increase reach, engagement, and behavioural impact
- Provide input to EAAA
- Assist in shaping key messaging for national campaigns and policy engagement
- Provide relevant input and thought leadership to media releases and opinion pieces, spokesperson briefs and talking points, and campaign narratives and key messages
- Position EAAA as a trusted national voice on elder abuse and a respected peak body
- Lead and mentor staff, contractors, and contributors involved in content generation
- Build internal capability in writing, messaging, and content development
- Manage workflows, priorities, and delivery across competing organisational demands
- Oversee external suppliers (e.g., experts, designers, content producers)
- Improve and leverage existing content to build strategic relationships with EAAA members, government agencies, peak bodies and partners, and subject matter experts and lived experience contributors
- Lead co-design approaches to content development where appropriate
- Ensure content reflects sector priorities, evidence, and lived realities
- Establish and oversee content performance frameworks and KPIs
- Analyse audience engagement, reach, and impact across platforms
- Use insights and data to shape continuous improvement and innovation
- Report to executive and board on communications effectiveness
Requirements
- Extensive experience (7
- Exceptional writing, editorial, and storytelling capability across print, digital, and spoken formats
- Proven ability to shape strategic narratives and messaging in complex policy environments
- Demonstrated leadership experience including staff, contractors, or cross-functional teams
- Deep understanding of audience-centred communication and content strategy
- Demonstrated commitment to trauma-informed, culturally safe, and inclusive practice
Nice to have:
- Experience in elder abuse, ageing, family violence, legal assistance, health or social policy sectors
- Experience working in a national peak body, advocacy, or policy context
Important Details
- Application deadline: 6 September 2026, Midnight
Application Process
- Include a cover letter explaining why you'd be a good fit for this role
About the Company
Elder Abuse Action Australia (EAAA) was established in 2018 as a national peak body to confront the often-hidden problem of discrimination, neglect, and mistreatment of older Australians. EAAA is dedicated to eliminating the abuse of older people and has established itself as the leading authority on elder abuse in Australia with advocacy, research, and capacity building to raise community awareness at the core of its work.