About This Role
This role is for a Content Manager who can balance compelling narrative design with sharp business performance metrics. You will lead the content engine, driving high-impact thought leadership across complex B2B domains while maintaining a relentless focus on measurable pipeline contribution. You will collaborate directly with executive stakeholders, product leaders, subject matter experts, and performance marketing teams to position Grazitti as a premier authority in the enterprise services space.
Responsibilities
- Conceptualize and produce executive-grade content whitepapers, research reports, opinion pieces, and eBooks that address complex B2B buyer pain points and positions Grazitti leaders as industry visionaries
- Extract unique insights from internal subject matter experts, architects, and business unit heads to transform technical capabilities into engaging, market-ready narratives
- Track emerging technologies, market dynamics, and competitive content trends to proactively identify key topics and narrative opportunities
- Own the editorial calendar, content roadmap, and lifecycle strategy for Grazitti's service verticals, ensuring consistency across all channels
- Oversee production across top-of-funnel (blogs, social commentary), middle-of-funnel (case studies, webinars), and bottom-of-funnel (solution briefs, pitch assets) content formats
- Enforce high editorial standards, tone-of-voice alignment, and narrative clarity across all team outputs
- Tie content initiatives directly to performance metrics including organic lead acquisition, MQL generation, asset downloads, and content-influenced pipeline
- Partner with the SEO and demand generation teams to ensure content ranks for high-value transactional and informational search queries without compromising editorial polish
- A/B test CTAs, landing page copy, and content distribution channels to maximize conversion rates across digital touchpoints
Requirements
- 8+ years of B2B content experience, ideally within digital services, IT consulting, SaaS, or agency environments
- Portfolio demonstrating high-level B2B thought leadership (whitepapers, deep-dive articles, strategic reports) alongside quantifiable performance outcomes (traffic growth, lead generation, pipeline impact)
- Ability to quickly grasp complex technology concepts across platforms like Salesforce, Adobe, HubSpot, AWS, and AI enterprise tools
- Strong proficiency with web analytics tools (Google Analytics 4, Search Console, HubSpot, or similar CRM/automation platforms) to evaluate content performance and adjust strategy
- Outstanding interviewing, storytelling, and stakeholder management skills
- Exceptional command of English grammar, tone, and editorial style
About the Company
