About This Role
This Content Manager role is the first in the company, reporting to the head of marketing, and will own the global content strategy and production. The role involves creating foundational infrastructure for autonomous AI systems and shaping the company's narrative from its founders and funding to its product value and customer outcomes. It suits a candidate who can write and edit in both a bold "vision voice" and a precise "capability voice" for a pragmatic visionary brand.
Responsibilities
- Turn the new brand platform (positioning, tone of voice, messaging house) into a content strategy, an editorial line and a calendar by market (France, UK, US) and by audience (business C-levels and builders)
- Own the core brand content: website copy, company narrative, brand and product pages, decks and event content, in line with the brand guidelines
- Set up the content system: templates, style guide, review and approval flows with Product, Research and Legal, and a library the whole GTM team can reuse
- Build our proof library: customer case studies, use-case stories and outcome numbers, working with Sales, FDE teams and customers
- Shift the content mix from founders and funding to product, value and customer outcomes
- Carry trust through proof: reliability, ownership, resilience and our research-first approach (we own our models, we are not a wrapper), explained without jargon
- Produce content for the brand plan: campaigns, flagship events, recurring PR moments and the brand side of our US launch
- Equip Growth with content that turns awareness into qualified relationships: ABM assets for target accounts, social selling content for our ambassadors, post-event follow-ups
- Work with Demand Generation on SEO/GEO so our content ranks in search and in AI answers
- Run our thought leadership on the execution gap in enterprise AI and "AI that actually works"
- Lead the content of our academic and expert references: the Institute Polytechnique de Paris partnership, the COMEX40 white paper, and research with analysts and consulting firms (Gartner, HBR, BCG/McKinsey)
- Run the content of our "AI at work" Program: articles, interviews and the editorial behind its executive dinners
- Partner with Product Marketing, who own use-case families and sales enablement: you shape the stories, they own the battlecards
- Partner with Communications, who own corporate communications and executive social media: you supply the substance, they amplify it
- Brief and manage freelancers and agencies (writers, designers, video) within your content budget
Requirements
- 5+ years in content, editorial or content marketing, in B2B tech enterprise (AI, SaaS, cloud or enterprise software)
- Built a content strategy and an editorial calendar from scratch, and can show what it delivered (pipeline, rankings, reach, reuse by Sales)
