Content Manager

About This Role

This Content Manager role on Herbalife's Brand Content team is for a creative and commercially minded professional. You will shape Herbalife's communication across Europe and Africa, creating compelling content that educates, inspires, and supports business growth. The position suits someone with strong copywriting and storytelling skills, a passion for content strategy, brand building, and digital engagement.

Responsibilities

• Create engaging content across web, social media, email, product pages, events, and campaigns
• Develop compelling product and brand storytelling that aligns with Herbalife's voice and business objectives
• Translate scientific, health, and nutrition information into clear and engaging consumer-friendly content
• Script content for videos, training materials, and podcast-style formats
• Maintain and evolve brand voice and tone of voice guidelines
• Collaborate with designers, marketers, and content creators to deliver integrated campaigns
• Manage content workflows from briefing through creation, review, approval, and localization
• Monitor content performance and use insights to continuously optimize effectiveness
• Conduct content audits and ensure content remains accurate, relevant, and up to date
• Manage relationships with freelance copywriters and external agencies
• Have website content ownership - influencing customer journeys through content management on owned platforms, for the Herbalife business opportunity, brand credibility, science and product ranges

Requirements

• Degree in Marketing, Communications, Journalism, English, or a related field
• 5+ years of experience in content creation, copywriting, content management, brand marketing, or campaign management
• Outstanding writing, editing, and storytelling skills
• Experience working with digital channels, websites, and social media platforms
• Strong understanding of content performance, SEO, and digital content best practices
• Ability to simplify complex information and communicate it effectively to different audiences
• Strong project management and stakeholder management skills
• Excellent attention to detail and ability to manage multiple projects simultaneously
• Fluent English communication skills
• Experience within health, wellness, nutrition, FMCG, or consumer brands is an advantage
• Experience working with podcasts or video content is an advantage

Benefits

• International environment
• Attractive benefits package including Car allowance, Eye care voucher, Pension scheme, Medical Insurance, Dental Insurance, Nursery benefit scheme, Entertainment events and more
• Annual bonus at company discretion
• Unlimited access to company products in the kitchen to prepare your favourite shake
• Up to 50% discount to purchase company products
• Personal development opportunities and free access to online training including LinkedIn Learning
• Chance to share your ideas and help improve our creative process
• Free parking slots (first come, first served)
• Extra 2 days/16 hours for charity and volunteering activities
• Service awards and lunch with your team
• Opportunities for coaching and skills development

Important Details

• Work format: hybrid working model (3 days in the office/2 days from home)

About the Company

Herbalife is a global nutrition company helping people live healthy, active lives since 1980. Operating in more than 90 countries, it delivers high quality nutrition products, personal care items and wellness solutions through a network of dedicated independent Members. The organization fosters an environment where employees can grow, take ownership, and make a meaningful impact, committed to continuous improvement, innovation, and delivering safe, high-quality products to consumers worldwide.