About This Role
Creating compelling content for social media is the core of this Content Manager role, with a strong emphasis on video editing and understanding platform algorithms. It suits a skilled editor with a keen eye for detail and a knack for making content resonate with a B2B audience in the veterinary technology space. The role also includes supporting written and long-form content creation.
Responsibilities
- Own Digitail's social presence across Facebook, Instagram, YouTube, and LinkedIn, creating genuinely platform-native content
- Produce short-form video that earns attention: reels, YouTube Shorts, and behind-the-scenes clinic content
- Bring light animation, motion graphics, and visual creativity to content
- Film, edit, and publish independently using tools like CapCut, Descript, Canva, or similar
- Interview veterinarians, practice managers, and clinic staff to capture authentic stories
- Develop and manage a content calendar that balances product education, customer stories, humor, and thought leadership
- Track performance metrics: reach, engagement, saves, shares, follower growth, and pipeline correlation
- Experiment with new formats, hooks, and trends; test constantly; kill what does not work; double down on what does
- Repurpose long-form content into snackable, platform-native formats
- Travel to veterinary conferences, trade shows, and customer clinics to film on-location content
- Partner with the events and customer success teams to ensure Digitail shows up at every touchpoint with shareable content
- Write customer case studies and contribute to the prospect newsletter, using Digitail's Claude AI skill library
- Support the planning and production of webinars, including promotion and repurposing recordings into social and written content
- Lean on AI tools (Claude, GPT, or similar) as a standing part of your workflow for efficient written content
Requirements
- Elite, hands-on video editing chops: ability to cut genuinely great short-form video from raw footage, obsessing over details like pacing, sound design, captions, and cuts
- Real social media savvy: a sharp, clever instinct for platforms, with proven ability to grow an audience or drive engagement
- Fluency in how Instagram, YouTube, Facebook, and LinkedIn each work differently, and the instinct to create natively and cleverly for each one
- Some experience with motion graphics, basic animation, or visual design is a genuine plus
- Strong, witty writing instincts for captions, hooks, CTAs, and community responses
- Comfortable turning writing instinct toward longer-form pieces like case studies and newsletters
- Genuinely AI-forward: proficient with Claude, GPT, or another LLM as part of everyday workflow
